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Erin Lashbrook

Erin Lashbrook is the Director of Conversion at Medium Blue Internet Marketing, an Atlanta search engine marketing company. Erin applies the art and science of website conversion to client websites, influencing visitors to take the next step. She has a degree in Professional Writing from Carnegie Mellon University. Medium Blue Internet Marketing services a national client base. To receive internet marketing articles and search engine news in your email box each month, register for Medium Blue’s newsletter, Out of the Blue.

Erin Lashbrook

Customer Personas: Who’s Your Website Talking to?

Your company probably thinks of its website as an Internet marketing brochure, but, in fact, it is much more than that. It is the interaction that online customers have with your company, no different in their minds than if they had called your 800 number and spoken with a sales representative...