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Erin Lashbrook

Erin Lashbrook is the Director of Conversion at Medium Blue Internet Marketing, an Atlanta search engine marketing company. Erin applies the art and science of website conversion to client websites, influencing visitors to take the next step. She has a degree in Professional Writing from Carnegie Mellon University. Medium Blue Internet Marketing services a national client base. To receive internet marketing articles and search engine news in your email box each month, register for Medium Blue’s newsletter, Out of the Blue.

Customer Personas - Who's Your Website Talking to?

Customer personas, unlike customer profiles, are not simply about what demographic groups will be targeted in the current direct marketing campaign - they represent the very different ways that each customer will interact with and think about your company....



About the Author

Erin Lashbrook is the Director of Conversion at Medium Blue Internet Marketing, an Atlanta search engine marketing company. Erin applies the art and science of website conversion to client websites, influencing visitors to take the next step. She has a degree in Professional Writing from Carnegie Mellon University. Medium Blue Internet Marketing services a national client base. To receive internet marketing articles and search engine news in your email box each month, register for Medium Blue’s newsletter, Out of the Blue.

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