Erin Walker is the Director of Conversion at Medium Blue, a search engine optimization company.
What would you say if I told you that your website design is costing you sales, prospects, and brand visibility? If you are a savvy marketer – and I'm sure that you are – you would want to address the problem immediately; after all, your company's website should be helping you make money, not lose it....
The purpose of writing for the web is to convince your prospects that your company has something to offer them that will solve a problem or fill a need. There are a lot of ways to get them to your home page, but once they are there, you want them to take the next step – fill out your form, download your free trial, or even just sign up for your newsletter....
Do you know how many potential customers, ready and willing to buy or inquire, left your website because they were unable to find the information they were looking for – information you probably have available and could have given them - today?...
This month, companies all over the world will throw away a collective hundreds of thousands of dollars on pay-per-click advertising campaigns that bring in zero leads, zero purchases, and zero return buyers. Could your company be one of them?...
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