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Fernando Chavez

Fernando Chavez is a Senior SEO Analyst at Bruce Clay, Inc. He holds a B.S. in Civil and Environmental Engineering from Stanford University and has been with Bruce Clay for over 2 ½ years.

Competitive SEO Evaluations: Individual Keyword Phrase Analysis

Generally speaking, the more optimized content you have on your site targeting a specific keyword, the more likely it is that you will be viewed as relevant by the search engines for that keyword. Similarly, the more inbound links you have going into your site, the more likely it is that your site will rank well....