Garrett French currently creates link-building communication strategies for small and mid-sized companies - learn his strategies at http://www.GarrettFrench.com. Learn more about his authority link building program at Bold Interactive!

Building Hub Links: a 5 Point Strategy Guide for Creative SEOs

by Garrett French    August 28, 2007

Back link analysis processes have become the foundation for my content creation and link building efforts these days. This post is an outline of my methods for the more creative SEOs out there - the article marketers and bloggers seeking to build powerful, business sustaining links - who have perhaps overlooked some crucial publishers and communities to target with awesome content....

A Market Conversation Strategy Guide for SMBs: Driving Search Presence through Industry Participation - Part Two

by Garrett French    July 19, 2006

Part two of this article continues to provide a thorough market conversation strategy outline for the enterprising DIY marketer, with an emphasis – at the end – on search engine presence....

A Market Conversation Strategy Guide for SMBs: Driving Search Presence through Industry Participation - Part One

by Garrett French    July 18, 2006

This article provides a thorough market conversation strategy outline for the enterprising DIY marketer, with an emphasis – at the end – on search engine presence....

Snap Interview: a Search Engine's Community Marketing Tactics Explained

by Garrett French    June 28, 2006

I'm very excited to give you Tad Benson's community marketing strategy for Snap.com. I've leveraged an interview with Benson, the brilliance behind that blog contest I raved about a while back. Tad is, perhaps in the truest sense of the word, a search engine marketer....

Yahoo! Pounding Google and MSN; Y!'s Social Networking Riff

by Garrett French    May 8, 2006

What is the future of social networking likely to look like? One login, many networks, with an individual's profile altered for each network. Portable friend/family/buisiness groups likely built from email lists....

Changes in SERPs Display and Relevance Measures Will Fuse Organic SEM and PR

by Garrett French    April 21, 2006

From a public relations perspective linkbait is: content, consistent with company brand, that shows engagement, participation and thought leadership with key, influential publics....

Creating the Search Optimized Press Release

by Garrett French    April 12, 2006

Now that you're involved in your company's PR efforts (which is only right, because search engines are the primary PR vehicle of the online space, inasmuch as many aggregate news sites and blogs and typically include links from such sources as key factors in determining relevance), you must ensure that your main keyphrases find prominent places in your press releases....

Harnessing Employee Generated Content To Target B2B Decision Influencers

by Garrett French    March 30, 2006

As I've become increasingly immersed in marketing for MSI I've learned more about our prospects' buy cycle process, and have gotten a bit more of a 3D vision of how decisions actually happen in our prospects’ organizations. I've become increasingly of the opinion that it's the decision influencers in organizations that marketers should focus on....

The Effects of Combining Paid and Organic Search

by Garrett French    March 21, 2006

One thing that prospects have asked about recently is the effects of combining paid and organic search. Greg Jarboe gave a presentaion in 2003 in which he mentioned the "second opinion effect." He saw a 3 times conversion increase for a site with top rankings in paid and organic...

Jim Lanzone on the Death of the Butler and the Future of Search

by Garrett French    March 10, 2006

I had the pleasure of interviewing Jim Lanzone, Senior Vice President & General Manager, Ask.com, via email. He's stoked about Ask's recent overhaul and offered a glimpse into their direction as well as the internal structure at Ask driving innovation....

Adding a Blog to Your Article Marketing Strategy

by Garrett French    December 7, 2005

Many writers/marketers simply post entire articles in their blogs. This is not the ideal method if you're looking to maximize the benefit of your blogging and article writing efforts can have on your site's conversions....

Targeting Your Article Marketing Campaign to Your Site's Key Conversion Pages

by Garrett French    November 30, 2005

Article marketing is at its strongest when you combine knowledge of the keywords people use to find your site, the pages that are most important to your site's conversions, and content that serves your prospects and your industry....