Garry is an expert in lead generation, search engine marketing, web analytics, and social media marketing. He has successfully championed creative marketing campaigns and executed on actionable insights in several vertical markets including media, insurance, technology, and telecommunications. As Online Marketing and Lead Generation Manager at Marketwire, Garry is responsible for business development through online advertising, content management, search engine optimization, and social media channels.

Garry also runs a successful online marketing blog, a web analytics blog, and is active on Twitter.

Mayday! Your long tail is going to get shorter, but maybe fatter

by Garry Przyklenk    June 16, 2010

As a frequent writer on search marketing topics and web analytics with a vested interest in the popularity of my content, I have to say the recent Google Mayday algorithm discussion at SES Toronto had me somewhat worried.  Maile Ohye of Google Webmaster Tools keynoted day 2 in an open forum discussion with Mike Grehan and did a great job of dispelling several myths of Mayday, while reinforcing the sentiments Matt Cutts and others had made earlier this month. It got me thinking: would I prefer a shorter long tail, or a fatter one?...

Google AdWords Search Funnels: 3 essential reports you should scrutinize

by Garry Przyklenk    May 5, 2010

Back in March, Google launched a new AdWords reporting feature called AdWords Search Funnel.  This long awaited reporting feature provides valuable insights into search user behavior with respect to conversions attributed to paid search campaigns, ad groups and keywords.  If you use all of these reports, that's great, but I'm guessing you already have a tough time keeping up with the standard AdWords interface and changing quality scores.  So instead of going through all the reports, I'm going to focus on three absolutely essential reports you should be scrutinizing: assisted conversions, top paths, and time lag reports....

Importance of Being "SEO Earnest"

by Garry Przyklenk    April 27, 2010

After working for several years in online marketing, I have come to appreciate that many practitioners in the online space can be less than honest about the true goals of search engine optimization.  Although the practitioners, those of us in the business of creating content to be found by search engines do a great job of publicizing many best practices, the very nature of the beast is evolutionary.  Engines change their algorithms, search trends change based on user behavior, and competition can be fierce.  Regardless of your commitment or involvement in your SEO effort, you need only remember three things...