Greg Sterling is The Kelsey Group's managing editor and the program director of its Interactive Local Media program. He conducts research and writes extensively about online advertising and local search. Greg came to The Kelsey Group from the former ZDTV, where he conceived and produced the Web site accompanying the first national television show dedicated to e-business and the Internet, "Working the Web." Before that, he was a founding editor and executive producer at AllBusiness.com, a leading small-business ASP and Web site. Prior to that time, Greg was a practicing attorney in San Francisco. He has also worked as a freelance writer and editor on a range of subjects for numerous online and traditional publications.

The Opportunity for Pay per Call

by Greg Sterling    July 6, 2005

The ascendancy of pay-per-click advertising—now responsible for at least 40 percent of online ad revenues—made it inevitable that someone would try to create a medium for the millions of U.S. businesses that rely on the phone to generate leads and close sales....

Broadband Consumers Make Local Search a Reality

by Greg Sterling    May 31, 2005

People want to know whether local search will materialize or whether it’s a bunch of hype. I’ve been tracking this phenomenon since its inception several years ago and the short answer is: it was at one time but it isn’t any more....