Jayson DeMers

The 6 Ways Small Businesses Can Stay Competitive in SEO

Small businesses can be just as competitive as big businesses when it comes to SEO. They aren't able to reach the same number of people, but they can receive huge increases in visibility, reputation, traffic, and eventually sales.

Jayson DeMers

Five Essential Qualities to Look for in an SEO Agency

Choosing an SEO agency isn't easy because there are so many options. These five essentials qualities you should look for when hiring an SEO agency for your business....

Mike Moran

How do you test your website's names?

A little while back I was riding the Washington Metro when I noticed something new. The station name read "NoMa-Gallaudet." I'd never heard of "NoMa", but all it took was a quick googling to learn it's short for "North of Massachusetts Ave." At first I was a little confused why a Metro map would be changed just because a new neighborhood was making an effort to try and look hip. ...

Jayson DeMers

7 Types of Blog Posts That Earn The Most Inbound Links

These seven types of content carry the potential to attract inbound links more than their counterparts....

Jayson DeMers

How to Use SEO When You Need to Hire Someone Now

When most people think about online marketing, they think about the straightforward side--the one that makes them money directly. But there's another way that online marketing can help your organization--by promoting an open position and attracting more qualified candidates to apply....

Mike Moran

Enterprise marketers must tightly choose the focus of their website

Are you responsible for a big company's digital marketing? You might not be the CMO, however, so that whole website isn't your problem. You are only responsible for a small piece -- maybe one product line. Or a single country. Or maybe a product line within a single country. Maybe your responsibility is even narrower than that. But do you actually know which pages on the website are your problem? Often I find people aren't exactly sure....

Jayson DeMers

How to Use Customer Reviews and Ratings for SEO

With more than two-thirds of online users being influenced by customer reviews and testimonials in their purchasing decision, they are more important than ever. Read on to find out how to leverage them for maximum benefit....

Jayson DeMers

5 Link Building Tactics to Avoid (and Modern Alternatives)

Few SEO strategies have changed as dramatically or as consistently as link building. Despite some occasional claims to the contrary, link building is still a necessary element if you want to earn any significant rankings in search engines....

Jayson DeMers

5 Features of a Perfectly SEO-Optimized Homepage

With such complexity, it's easy to lose sight of the most important page of your website--the homepage. When you're focused on maintaining an active blog, creating dedicated internal pages for your target keywords, and building links, you might neglect the optimization fundamentals that lead to a well-optimized homepage....

Jayson DeMers

Most Apps Don't Support Google App Indexing [Report]

App Indexing or "deep linking" is a crucial factor to get a mobile app's content ranking in search. A recent study by Searchmetrics prevails that only 30% of total mobile apps have enabled Google App Indexing. In this report we will discuss some of the significant statistics on App Indexing along with Mobile App Landscape....

Mike Moran

Does your marketing plan speak CFO?

I once was asked to critique a client's presentation of her new marketing plan. She offered a thorough strategy with convincing arguments. She had a schedule, a reasonable budget. Everything about the plan seemed viable. Except for one small problem: I was sure that her CMO would approve it, but her CFO would not....

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