Mike Moran

Will social media listening replace market research?

Advertising Age had an interesting story that was brought to my attention by a colleague, where a Procter & Gamble exec speculates that social media is already changing the world of market research. It's an interesting story, mostly because of who is quoted. When a company with the marketing chops of P&G says something, you've got news. But the news is actually much bigger than what you are reading in Ad Age.

Stoney deGeyter

Go the Blogging Distance: Planning for the Long Haul

Blogging isn't a one-and-done item on your web marketing checklist. It's a long-term endeavor. In fact, until blogs go the way of web directories, once you start blogging you really cannot stop. Not if you want to maintain the value of all the time and energy you've invested thus far. There are certain components to blogging that will hold their value over time. Great, evergreen content you've published will be universally valuable. However, if you don't keep producing blog content on an active basis, even great ranked evergreen content will lose it's value and appeal, both to search engines and readers alike. To create a valuable blog you have to plan to be in it for the long term.

Jayson DeMers

5 WordPress Plugins to Ensure Your Pages are SEO-Optimized

A variety of factors impact how well a page ranks in search engines, including quality of content, page meta descriptions, and the URL name. But for a busy professional, keeping up with algorithms and making sure every page on a business website is optimized can be complicated. In light of the results of recent Google search ranking correlation studies conducted by Moz and SearchMetrics, businesses realize certain factors are more important than others when creating content with the intention of ranking well. Here are some of my favorite WordPress plugins to assist with SEO meta elements....

Mike Moran

Do online shoppers still care about brands?

Conventional wisdom says that shoppers do not care about brands anymore. Retailers lament that brand loyalty is dead--that customers just search for products now instead of coming to their websites. Where once shoppers cared about Sears, Macy's, or dozens of other names, now they don't care where they buy from. To some extent they are right, but they are drawing the wrong conclusion. It isn't that brands don't matter anymore. It's that what people are looking for from their brands have changed....

Mike Fleming

Planning a New Website? Don't Launch It Until You Do This

Can you imagine how happy your website users would be if they were always able to complete the tasks they came for easily and efficiently? Can you imagine how your bottom line would be affected? A major problem with the way a website is planned and built is that it typically starts with decision makers and web developers/designers looking around at industry & competitor's websites - reacting favorably or unfavorably, creating their own version, suggesting changes and repeating until all decision makers are happy. Then comes site launch. This seems reasonable and normal....

Stoney deGeyter

Good Web Marketing Just Isn't Enough To Succeed Anymore

Nobody ever said running a business was easy. Being successful at it is harder! Ask and answer these web marketing questions to be effective at business.

Mike Moran

How you can break into digital marketing

Sometimes they email me out of the blue. Other times they come up to me after a speaking engagement. They always seem so appreciative for my help, but to me it is just giving back a blessing that I has been bestowed on me by others. They are unemployed or "in transition," as many call it these days. They have a good idea--they want to break into digital marketing. And they want to know how to do it. Let me lay it out for you....

Mike Moran

Site search: Too many results and not enough

I often work with clients in an area that gets very little love, yet is critical for your website: Your own site's search function. We love to talk about Google and search engine optimization, but most of us spend almost no time optimizing our own site search. So few companies work on this capability that we are in danger of teaching visitors not to even bother using our site search. That's bad, because their alternative is to go back to Google and find someone else's site. One of the things that kills us over website search is that if we...

Jayson DeMers

The Top 7 SEO Web Design Methods to Increase Visibility

To benefit from optimal search engine rankings (increased visibility, higher traffic, and improved sales), many effective tactics exist. If you incorporate these strategies into your websites as you build and maintain them, your business stands the best chance of SEO dominance over the competition.Read on to learn how businesses use SEO to maximize their impact in their industries and boost the bottom line....

Stoney deGeyter

Yeah, But... I Already Rank For My Company Name

Every now and then we get a call from a prospect who seems to want to try to talk themselves out of buying SEO. We call them "Yeah, Butters." And if you've been following this series, you understand why.One of the common objections we hear is, "But we already rank for our company name, so why do I need SEO?"There are a couple dynamics at play here. One, you're probably seeing personalized results, not necessarily what the rest of the world sees. And two, because... and this is important here... UNLESS YOU'RE A WELL-KNOWN BRAND, NOBODY IS SEARCHING FOR YOUR COMPANY...

Mike Moran

Does the Internet allow more differentiation?

If you are a marketer, you can't ignore differentiation. Differentiation is not just about a difference from the competition--it's a difference that your customers care about. Without some kind of differentiation, marketers don't have much to talk about. And talk they do, every kind of advertising is based on some kind of marketing message--most about differentiation. But how does the Internet change the way marketers discuss differentiation? Does the Internet allow more differentiation? Read on....

Browse search marketing articles organized by topic.





weekly newsletter


Learn About: