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Jackie Baker

Jackie Baker is an internet marketing analyst with SiteLogic Marketing (http://www.sitelogicmarketing.com) where she focuses on auditing websites as well as SEO, social media, usability, and information architecture consulting. She comes to the industry from a marketing/PR and website development background. Jackie maintains an active presence online through her blog RegardingHorses.com (http://www.regardinghorses.com) where she shares her love all things equine, particularly therapeutic riding.

Site Clinic: When "Free" Actually Costs More

We've all heard the phrase "You get what you pay for" and deep down we all know it is true. But as small businesses operating on a low budget, it's easy for us to get into the habit of going for what's free when it comes to our websites. The problem is "free" or "cheap" for hosting and other foundational resources comes with major limitations that are costing you much more than you are saving....

Podcasting and Videocasting Workshop - SBM Unleashed

There's something to be said for a little personality. Once you meet Sage Lewis, you'll see there's a whole lot to be said if you have a big personality. In this workshop Sage Lewis walks you through the best ways to interact with your readers. He'll guide you through technologies like podcasting, video blogging and discussion forums and show you how to leverage them to build a stronger community around your brand....

Email Marketing - SBM Unleashed

Where should email fit in your marketing mix? While search and social media can help traffic come to you, the latest email techniques are essential to attract and retain customers in the long run. One of the best ways to do this is through ongoing email marketing and email newsletters. Learn how to grow your mailing list and how experienced marketers increase delivery rates while avoiding the latest spam filters. Understand US law and how to avoid three simple mistakes that can land you heavy fines or even jail time. Michael explains common email measurement techniques, such as open rates...

Local Search With Matt McGee - SBM Unleashed

The days of flipping through a big fat yellow book to find a local business are quickly coming to a close. After all, why settle for a simple phone number when an online search can also net you menus, pricing, hours and consumer reviews? In this workshop, Matt walked attendees through the most popular local search engines and will show you the best ways to leverage them to promote your business online....

Site Clinic: The Most Important Question You Need To Answer

When I ask for website submissions for this column, the very first thing I want to know is what is your goal for your website? "My daughter says I need to have one", or "everybody has one so I should too" definitely don't count. I'm talking tangible, profitable goals. And these goals ultimately come down to just one question: what do you want people to do on your website? This is the most important question you need to ask yourself when building a new site or revamping an old one....

Site Clinic: Incorporating A Blog On Your Company Website

Blogging for business is huge these days. When done well, it's a great tactic for engaging your visitors, facilitating conversation with your audience, attracting links, and getting more pages to rank in the search engines for relevant terms. But there are some key functionality areas you need to address when incorporating a blog with your main website....

Site Clinic: No Good Web Design Idea is Original, So Use It!

Today we're taking a look at a stock photography website selling the rights to gorgeous photos in a niche topic. The website has a great product to sell, and a decent process for doing it. However, the site design and usability could use a little work prior to taking the next step in online marketing. When you are offering a niche product in a common area, IE stock photography, it's helpful to take some cues from other successful industry websites....

Site Clinic: Fresh Eyes Often Find Unmet Expectations

It's easy to get so wrapped up in our websites that we don't always realize how they are perceived by our visitors. We know them so intimately that the gap between whether or not our sites live up to visitor expectations isn't obvious at all. That's where fresh eyes can come in really handy. This is certainly the case with this week's site clinic subject Tony Winyard, a disc jockey in London, and his website Streetlife....

Site Clinic: You've Got Great Usability, Now Start Optimizing.

Before search engine optimization can be successful in driving conversions, not just rankings, you first need to ensure that your site is usable and compelling. Dynamic-Living.com has done a great job of creating a clean, simple, well-organized website and their visitors will have no trouble finding the products they want and getting through the checkout process. With a website in good shape, their next step is to perform optimization so that they start ranking for relevant keywords....

Site Clinic: Navigation Usability Can Make Or Break Your Website

When it comes to the front end of a website, there are two primary areas that can make or break your online success ... your content and your navigation. SmallShipCruises.com is a very useful site offering a large selection of cruises with a variety of destinations, themes, ship types, and deals. Unfortunately, the current navigation poses some major hindrances for both search engines and visitors....

Site Clinic: Blogging Done Right

This week's site clinic focuses on a relatively young blog, BeFitAndStrong.com. Blog owner Curtis Penner is doing many things very well, and I'd like to take some time to point those out as well as suggest a few improvements he can make to better reach his goals. As much as we learn from our own (and other people's) mistakes, we can also learn a lot when we see something done well....

Site Clinic: Basic Principles Of E-Commerce Design

An independent distributor sent me a plea for help: her site, Pets Love Flint River, is only generating a sale every few months. There are a few principles of web design and usability that are universally used on effective e-commerce sites that if implemented could make her site more user friendly and her sales go through the roof....

Site Clinic: Crafting Persuasive Web Content

Quality content is one of the key ingredients for improving search engine placement, gaining links, and driving conversions. If your content isn't written well, doesn't answer visitor needs, isn't asking for the conversion, and is hard to read, you're losing a whole lot of sales and leads from your website....

Site Clinic: Professional Looking Design Drives Conversions

This week's site clinic is focused on making sure visitors like what they see when they come to your website. Studies have shown that one of the key reasons visitors spend time on or buy from a site is a professional design. If your site doesn't live up to their visual standards, you're losing conversions....

Site Clinic: Beat Competitors With Better SEO And Backlinks

This week we are taking a look at GolfAsian.com, an agency that plans golf vacations in Thailand, Cambodia, and Vietnam. With a well-organized website and great customer service, they are poised to become a leader in the golf vacation industry - with a few website tweaks and online marketing strategies....

Site Clinic: Easy to Navigate Equals Easy To Buy

This week we're looking at an e-commerce website for educational toys, Brainwaves Toys. The current Brainwaves site has done many things well, especially usability of the shopping cart and checkout process. However, it needs a little help with design and navigation to get visitors to that point....

Site Clinic: Content Is Key To Attracting Customers

Today we begin the first installment of a weekly site clinic column, where small businesses are invited to submit their websites for review. Can't beat a little free advice, right? I'll be looking at the design, copy, usability, SEO, marketing, and any technical issues that may prevent websites from drawing loyal, active visitors and meeting goals. Each week, I'll give the top five issues the website owner/manager can address to significantly improve performance. ...



About the Author

Jackie Baker is an internet marketing analyst with SiteLogic Marketing (http://www.sitelogicmarketing.com) where she focuses on auditing websites as well as SEO, social media, usability, and information architecture consulting. She comes to the industry from a marketing/PR and website development background. Jackie maintains an active presence online through her blog RegardingHorses.com (http://www.regardinghorses.com) where she shares her love all things equine, particularly therapeutic riding.

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