Paul Jahn is the owner of Localmn Interactive Marketing, a Minnesota-based Internet marketing company. Localmn focuses on helping local companies large and small leverage the most out of their search marketing campaigns depending on their respective needs, including SEO, PPC, local search, and social media campaigns. Paul also runs and contributes to the Localmn local search blog.
In addition to running Localmn, Paul also works with BuyOnlineNow - online office supply superstore along with one of their niche sites focusing on paper shredders, OrderPaperShredders.com. BuyOnlineNow provides close to 30,000 office products across the US from paper shredders, the infamous "Milton" red Swingline staplers to full office furniture solutions. For the increasing demand to serve Canadian customers, BuyOnlineNow.net was also launched in March 2007.
With over ten years of Internet marketing experience, Paul has particular expertise in search marketing, with extensive knowledge of local search.
It was just over a year ago when I chatted with Hanan Lifshitz of Palore for the first time. We've spoken a number of times since then, and he and the Palore team have done some great things in providing local business data. I'm very happy that Hanan has agreed to do an online interview.
A long time ago search marketing was mainly a vehicle for small businesses to compete with the big boys. For the many Fortune 500 companies that now outsource at least some sort of search marketing, presenting results whether it's through analytics, lead generation, or sales can be tricky yet still highly effective.
Since Google's been showing up to ten local results within their natural listings lately, it seems like a good idea to get back to the local search engines. They're now more visible than ever and are not going away. The search engines don't say (nor should they) how to get top local listings, and here are some basic steps and ideas to benefit from Google Maps and Yahoo Local listings.
Thanks to Clint from ThinkSEM for pointing this out to me - Google is showing (at least today) up to ten local listings within their natural results. I'll use the standard "pizza" local search query, but this applies across many industries.
A couple nights ago I posted a random question on Facebook and noticed that Paul O'Brien from Zvents joined the "Local Search Central" group. I haven't had a chance to use Zvents yet, but then thought of a quick trip coming up.
There's a really good article in the Houston Chronicle labeled Internet Startups Going Social. Normally, mainstream articles like this can be pretty vague, but I thought this one really hit the spot. Plus, I've always liked the Chron.com format.
It was just earlier this week when Yahoo came out with blended search, similar to what Google and Ask have recently done. Now they've gone a step further by updating Yahoo Local. Yahoo can arguably be considered the better local engine already, although this looks like another step in the right direction....
It's arguably the premise of local search, and a comScore study with Yahoo gives some interesting insight to the "search online, buy offline" behavior. They examined five major retailers, including JC Penney, national department and apparel stores, and a major office supplies outlet....
We probably all had our iPhone media fill by now. We saw the TV stations covering the long lines for the launch and the endless buzz on whether it’s a revolutionary product or an over-hyped gadget. I’m one of many that bought into the iMarketing and now own one (justified by my way-outdated other cell)....
I came across a local search result yesterday that makes the Internet cry. It's not because of the Web site that I found. The site itself is rather nice and gives me a feeling of trust. It's actually the multiple local submissions and the obvious fake user reviews that make me run away....
This time, I'm searching for information. Citysearch has a newer facelift so it's time to put them to the test. It's been awhile since I've visited friends in Seattle and am planning to go there sometime this year, preferably during Bumbershoot....
Actually, this isn't between white or black hat search marketing. It's between SEM and flat-out marketing. When it comes to local search, it winds up I'll set aside my SEM hat and trade it in for that regular ol' marketing hat....
A few years ago, Joe Herbert and some of his brothers decided they wanted to make a movie. What they didn't expect was an impromptu detour to be a top-five finalist for a user-generated Super Bowl commercial contest....
There are many questions regarding "Local Search" marketing and how it relates to search engine marketing (SEM). Many think of Local Search as a subset of SEM. There's a little more to it than that....
These types of businesses could be popular destinations like hotels, night clubs, restaurants, and health clubs. These can also be highly specific spots or professional services whether it's an upscale sushi bar, professional print shop, or in my case, a chiropractor in San Jose, California....
In the last few years, local search has given us many impressive advertising ideas to promote local businesses online. As impressive as some of these features may be, many end users just don't use them on a regular basis....
Similar to other IYPs, Yellowpages.com pages are crawlable and visible in localized search queries. They also realize that search engines don't have to just be a competitor. They can be a strategic business alliance....
Ever since local search engine optimization has become industry-accepted, webmasters and local business owners have wanted a way to benefit from it....
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Paul Jahn is the owner of Localmn Interactive Marketing, a Minnesota-based Internet marketing company. Localmn focuses on helping local companies large and small leverage the most out of their search marketing campaigns depending on their respective needs, including SEO, PPC, local search, and social media campaigns. Paul also runs and contributes to the Localmn local search blog.
In addition to running Localmn, Paul also works with BuyOnlineNow - online office supply superstore along with one of their niche sites focusing on paper shredders, OrderPaperShredders.com. BuyOnlineNow provides close to 30,000 office products across the US from paper shredders, the infamous "Milton" red Swingline staplers to full office furniture solutions. For the increasing demand to serve Canadian customers, BuyOnlineNow.net was also launched in March 2007. With over ten years of Internet marketing experience, Paul has particular expertise in search marketing, with extensive knowledge of local search. |
Video blogger Sage Lewis keeps you up to date with what's hot in the world of search engine marketing.
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