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Jason Prescott

Jason A. Prescott is CEO of JP Communications, parent company of online wholesale merchandising vertical search engines and directories TopTenWholesale, Wholezilla, OffpriceNetwork and WholesaleU. Prescott launched the B2B vertical search engines to serve the needs of the general merchandise wholesale community by bringing buyers and sellers together. Prescott serves on the education committee of The Search Engine Marketing Professional Organization (SEMPO) and has been a speaker at Search Engine Strategies.

Vertical Search on the Rise

People have diverse search needs that can range from very specific purchase behavior to informational searching on topics such as health or leisure. The Internet audience is varied, ranging from GenYers flocking to MySpace to baby boomers seeking simple pleasures and the fountain of youth....

Vertical Search Engines Give B2B Firms Pinpoint Targeting

General search engines rely strongly on the popularity theory that rewards sites with authoritative inbound links. Website popularity and keyword relevancy (among other variables) help determine rankings. However, general Internet search engines were not designed to be used as business tools....



About the Author

Jason A. Prescott is CEO of JP Communications, parent company of online wholesale merchandising vertical search engines and directories TopTenWholesale, Wholezilla, OffpriceNetwork and WholesaleU. Prescott launched the B2B vertical search engines to serve the needs of the general merchandise wholesale community by bringing buyers and sellers together. Prescott serves on the education committee of The Search Engine Marketing Professional Organization (SEMPO) and has been a speaker at Search Engine Strategies.

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