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Jayson DeMers

Jayson DeMers is the founder of the American SEO firm, AudienceBloom. Founded in April 2010, AudienceBloom specializes in SEO link building and social media marketing.

The Top 7 SEO Web Design Methods to Increase Visibility

To benefit from optimal search engine rankings (increased visibility, higher traffic, and improved sales), many effective tactics exist. If you incorporate these strategies into your websites as you build and maintain them, your business stands the best chance of SEO dominance over the competition.Read on to learn how businesses use SEO to maximize their impact in their industries and boost the bottom line....

Is Your Hosting Coasting? Here's How Site Speed Affects SEO

Search engines consider hundreds of factors to determine search engine rankings. Many of these factors are related to a website's content, such as its text and titles, or to the authenticity of the site itself. Several years ago, Google announced yet another consideration regarding ranking; the speed with which site visitors can view the pages....

Which POS System Is Right For Your Startup Retail Business?

Once you've established your retail business model and you're ready to invest in the necessary equipment to start selling, a point of sale (POS) system will be one of the biggest choices you make. This combination of retail software and hardware will drive your business every day and either limit or maximize your customers' shopping experience. Selecting the best one for your business is crucial. ...

Increasing Site Speed: 8 Often-Overlooked Steps

How important is your website's speed? When it comes to internet traffic, it's critical - and that may be an understatement. Read on to learn more of its significance and what advanced - and often overlooked - steps you can take to increase website speed....

10 Ways SEO Works for B2B Companies

When marketers think of SEO, they often misunderstand its relationship with B2B companies. Typically, SEO is associated with B2C organizations, since customer acquisition is focused on a positive brand user experience. It's easy to forget, though, that marketing to other businesses still involves marketing to people and building relationships....

How Schema Helps Your SEO Campaign

Every business, regardless of where you stand, is interested in growing and upping customer leads; your website is the perfect conductor for this. Schema data can optimize your SEO, which in turn can cause an increase in targeted search traffic, which results in more customer leads. But what is Schema data anyway?...

Survey: 83% of Businesses Aren't Prepared for Online Threats

Following Target's data breach, in which the financial and personal data of 40 million Americans was leaked online, cyber security has been the focal point of businesses everywhere - or so we've been told....

Have We Seen the Last of Guest Blogging?

This is an issue that has received a great deal of attention over the last month or so. Ever since Matt Cutts' article 'The decay and fall of guest blogging for SEO', marketers and webmasters have been scrambling trying to figure out whether there's still a place for guest blogging in their marketing strategies....

Is Your Welcome Message Personalized? How to Create a Custom Greeting for New Customers

One of the biggest challenges businesses face is winning new customers. When a new customer makes a purchase or signs up for an e-mail list, you're immediately presented with a one-time opportunity to impress that customer. What you do next could make the difference between losing that customer or creating a long-term relationship....

Incorporating Audience Feedback into Your Content Strategy

Content strategy is currently one of the biggest buzzwords of online marketing, but many companies are still learning how to get it right. One of the most common reasons that content strategies fail is because companies neglect audience feedback. Many companies only publish commercial, salesy content that screams "buy me" without offering much value. This is an unfortunate trend - one that not only wastes marketing efforts and budgets, but results in ineffective online content and poor branding....

New Google Publisher for WordPress: Simple SEO and Adsense or Another Pointless Plugin?

Having just come across Google's new Publisher plugin for WordPress, I wanted to investigate whether it (a) makes life easier and (b) has any real SEO value....

9 SEO Blogging Tactics to Maximize Your Online Visibility

Creating a blog for a business is part of an overall content marketing strategy that simultaneously builds credibility, increases exposure and traffic, and increases conversion rates. But for your efforts to pay off, your blog content has to reach your intended audience. Here are some proven ways to get the most out of each blog post and fully enjoy the benefits of blogging. ...

The Definitive Guide to Twitter Etiquette

Here are the Twitter etiquette guidelines that should be followed when marketing using Twitter. Following these guidelines will help attract more followers, build better rapport with your target audience and increase exposure and brand awareness. ...

How to Measure the Success of Your Content Marketing Campaign

According to the 2012 B2B Content Marketing: Benchmarks, Budgets and Trends report by the Content Marketing Institute, "nine out of ten Business to Business marketers are using content marketing to grow their businesses." But ask them how they are measuring the success of their content marketing efforts, and most won't have a clear answer. Here's my attempt at answering this question....

How to Use Business Intelligence to Optimize Your Online Marketing Initiative

Business intelligence is one of the best ways companies can visualize their data, understand it, and make intelligent, informed decisions based on it. In this article, I'll discuss how business intelligence and online marketing fit together, and how to combine them to optimize your online marketing initiative....

How to Make the Most Out of Salesforce and Adwords Third Party Solutions

Integrating Salesforce and Google Adwords combines two of the most effective tools on the market for generating and managing leads for your business. Here's a closer look at why the integration of Salesforce and Google Adwords matters, and what to do if your business was affected by this change....

Top 10 Web Apps to Help You Manage Your Social Media Campaign

A list of powerful social media management tools for managing social campaigns like a pro....

How to Build an Online Community Around Your Business

Strong relationships and customer loyalty are essential for laying down a solid foundation for any business. One of the most effective ways to develop relationships and gain loyalty is to build an online community. Here are some of the primary advantages of this strategy and the steps to take to build an online community around your business. ...

How to Recover from Penguin 2.0

Penguin 2.0 has just rolled out. Brace for impact. Here's what you need to do to recover your rankings....

SEO Principles From Volkswagen: How They Made It Cool Again

Volkswagen has embarked on a new bid to capture an even larger piece of the pie in the American auto marketplace, and Internet marketing techniques are playing a big role in that campaign....

5 Ways to Use Census Data to Improve Local SEO

When SEO goes local, there are a few new rules that savvy webmasters need to follow. The good news is that census data is readily available and can provide a lot of information to customize and tweak SEO. Along with big data that's available for a reasonable fee (or free), it's important to use the information that's available to maximize search engine results. Here are 5 easy ways to put census data to work....

The Definitive Guide to Google Analytics for SEO Professionals

Google Analytics makes it possible to track SEO efforts, and has been used by businesses the world over to track ROI on internet marketing. The new Google Analytics platform has been a steep learning curve for some SEO professionals, especially those who were accustomed to the classic layout. However, the "new" analytics comes with more than just a confusing layout. It also has additional features that make it easier than ever to track ROI from internet marketing and SEO efforts....