If you want to be successful in SEO, climbing the ranks of search engines and earning more visibility and traffic for your brand, then you need more inbound links from high-authority sources. Yes, it's more complicated than that, but on a basic level, getting more links for your site is the only way to build domain authority
. But how can you do this while evading the harsh evaluations of the Penguin algorithm and maximizing the potential of your brand? Link Building vs. Link Attraction
The first key is to note the significant difference between link building and link earning. The former focuses on establishing single instances of links on external sources, such as through guest posts, while the latter focuses on creating compelling content that people naturally want to link to on its own merit. Of the two, link earning is a somewhat safer strategy
(while link building is a bit more stable, scalable, and controllable). But at the same time, link earning is also unpredictable--how can you make sure that your content's going to earn the links you need? The Best Blog Posts for the Job
To get you started, there are a handful of types of blog posts that naturally earn more links and attention than others. Here are seven of the most popular articles and posts that people link to
Infographics have long been heralded as an exceptional form of content, and for good reason. They naturally contain easily-understandable and valuable information, making them appealing from a logical and practical perspective (if you choose the right topics). They're visually accessible, which makes them easy to digest and share, increasing overall visibility. Plus, you have the freedom and flexibility to get as creative as you want in the design, showing off what makes your brand unique. As a perfect example, Podio's Daily Routines of Famous Creative People
went viral last year, earning thousands of links for the brand.2. Videographics
Videographics are so much like infographics that they almost don't warrant a separate entry on this list. However, the tremendous rise in video popularity, along with new consumer-centric features like auto-playing videos in Facebook news feeds, makes it important to distinguish this type of content. Essentially infographics in motion, videographics have all the advantages of infographics with an even more modern spin.3. Interviews.
Interviews are a fantastic mutual opportunity to earn links, whether you're the interviewer or the interviewee. You can produce interviews in multiple ways (such as video, audio, or written transcript), and both you and the other party (interviewer/interviewee) will have an incentive to share the finished product. This will double your audience instantly--maybe even multiplying it further, depending on the other party's level of influence. Plus, interviews make for highly sharable, linkable assets in general.4. List posts.
List posts, like habits that will make you rich
or top superhero movies
, tend to attract tons of links simply because they're easy to digest. People rarely have time to wade through thousands of words of content, but they can blaze through a list post quickly, often just skimming the subheaders to see if there's any new or particularly interesting information. This makes list posts fast-paced, sharable, and most importantly, appealing to almost any online audience. They're natural link magnets.5. Strong opinion posts.
Opinion posts can be really good or really bad--and if they're really good, they'll have the power to earn you tons of links. The power of a good opinion post is presenting ideas that nobody's heard alongside compelling information that reinforces your position. Accordingly, your piece needs to be extremely well-researched, well-argued, and focused on a point. Your post also needs to be debatable, to attract more discussion and attention when you start syndicating your piece.6. In-depth reviews.
Take the Verge's thousands-of-words, video-embedded review of Oculus Rift
as an example. People love to gather and share information when they're trying to make a purchasing decision, or when something new enters the market. Your brand may not always be well-poised to take advantage of this, but whenever you have the opportunity to post an in-depth review of a product, service, or even a piece of news (like new technology that's shaping your industry), do so.7. Stories.
Don't underestimate the power a simple story can have, especially if it has an emotional root. People fundamentally love stories, whether they're case studies, metaphorical illustrations, or just simple anecdotes. Frame your story correctly, make it meaningful, and people will share your material all over the web, earning you tons of links in the process.Final Caveats
These types of content all carry some natural potential, making them inherently better than some of their counterparts for attracting inbound links. However, that doesn't mean you can scrap them together or rest on your laurels! You still have to pay close attention to best practices for a successful content strategy in general:
- Unique ideas only.
- Write for your audience.
- Pay attention to the details.
- Stick to your niche (and stay consistent with your brand).
- Share, syndicate, and publicize your material.
If you can accomplish these simplified best practices
with the types of content we listed above, you'll have a top-notch link earning strategy that can greatly increase your domain authority, traffic, rankings, and visibility in no time.
May 10, 2016