The Holidays are no further than one week away, and on the other side of everyone going bonkers is a new year. Chances are at this juncture new budgets will be set, taxes paid, and 2010 business goals established. If you're on the fence about shifting marketing funds toward SEO, or whether or not to build a new website here are objective methods packed into two PDF guides that can assist in the decision making process.

Many factors come into play when deciding whether or not to build a new website for your local business, aside from the obvious such as who will build it and what it will look like, first its best to understand all the reasons for building a new website. Without those reasons it's hard to make a clear decision as to whether the time investment, and monetary invest is worthwhile.

From a local perspective, now Google and search engines have become the number one resource to find local business information, more than the Yellow Pages. It's also been shown that 1/3 website visitors who finds a business online will take action by calling or visiting the store (source). These trends make a strong case for building a new website and to engage with SEO in the upcoming year.

On the flip side investing resources in local search marketing, or creating a new website does require time whether doing the work yourself or with the help of others. These two guides will help pave a clear path if a new website and SEO can help build more business in 2010. Here are the topics covered in the guide:

  • What are the critical reasons for building a new website.
  • What are the important and emerging reasons for building a new website.
  • How to find out if people search for a business like yours on Google.
  • How to audit your current website's search engine traffic performance.

Finding answers to these questions will help make the decision on a new website, and SEO a clear one. Download each guide by clicking on the links below.


November 17, 2009





Jeff is the founder of Catch Search Marketing. Catch offers local businesses free guides to help improve their online marketing knowledge, including a local search marketing training course. Jeff has delivered SEO results for major consumer oriented websites all the way down to local businesses, he has spoken about SEO at Higher Ed Heroes.

Away from the laptop Jeff enjoys anything mountain oriented, and a constant itch for music. .






Comments(5)

This is just marketing propaganda, I'm sorry for you if you believe it.

If it were real there would be references not links to marketing material that is bias toward taking your money

Good Websites are many times more important than a brick and mortar or main street store. As you said more people are searching for things on the web now. If the local stores have websites they are open to the world rather than just the local people. SEO means everything now, so most websites need to be redone, but by whom or for how much.

I agree that local seo can help a sme to sell products or services to a specific market

The important point to raise here a successful website requires regular modification in terms of design and SEO. There is no quick fix, pay x amount and you will be top of the search engines.

“When should I build a new website?”
Understanding when you should have a new website built is all down to what you would like to achieve and what budget you have available. Before you have any work done you need to know what the benefit is and whether you are going to get Return on Investment.

Every website can be improved and modified to become search engine friendly but the real question is how much this will cost and is it better to completely start again. The best way to answer this question is to speak to many reputable companies explaining what you want to achieve and showing them your current site. There are many companies that do not properly understand SEO and may lead you to believe for example, flash sites cannot be optimised for SEO and encourage you to buy a completely new website even though there is nothing wrong with your current site other than the fact it is just harder to optimise for search engines compared so simple static HTML sites.

“What can local SEO do for me?”
For any website to succeed online it must be seen. Successful SEO campaigns have a clear strategy in mind and through thorough research and competitor analysis, targeted keywords are chosen which your website is then build around. The keywords you target depend on budget. Simply finding the most popular search terms for your industry will not increase visitor numbers. The most popular visitor numbers are the hardest to achieve top search engine rankings for as they are the most competitive and should only be chosen if your budget allows it. For smaller budgets, long tail search terms should be exploited.

Incorporating locations into your SEO campaign is an effective search engine optimisation technique as it brings targeted visitors to your site and is likely to improve conversion rates. Google is currently pushing location searches as they realise its importance. For example; a user searches for ‘coffee shop.’ The likelihood is the searcher is looking for a coffee shop in a specific location and returning coffee shops 100 miles away probably is not much use to the searcher. Detroit SEO Services example of Schools is another good example of why location is important.

Successful SEO campaigns put a large amount of emphasis on off-page SEO which in many major search engines such as Google, has a higher weighting than on-page SEO which is easily manipulated.


The important point to raise here a successful website requires regular modification in terms of design and SEO. There is no quick fix, pay x amount and you will be top of the search engines.

“When should I build a new website?”
Understanding when you should have a new website built is all down to what you would like to achieve and what budget you have available. Before you have any work done you need to know what the benefit is and whether you are going to get Return on Investment.

Every website can be improved and modified to become search engine friendly but the real question is how much this will cost and is it better to completely start again. The best way to answer this question is to speak to many reputable companies explaining what you want to achieve and showing them your current site. There are many companies that do not properly understand SEO and may lead you to believe for example, flash sites cannot be optimised for SEO and encourage you to buy a completely new website even though there is nothing wrong with your current site other than the fact it is just harder to optimise for search engines compared so simple static HTML sites.

Comments closed after 30 days to combat spam.


Search Engine Guide > Jeff Howard > When Should I Build a New Website & Invest In SEO