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Jennifer Cario

Jennifer Cario is the Editor in Chief of Search Engine Guide and the President of SugarSpun Marketing, a boutique social media agency specializing in social media strategy for small to mid size businesses. She is also a well respected trainer and serves as the Social Media Faculty chair for MarketMotive and as an Adjunct Professor for Rutgers University's Mini MBA program. She's based near Pittsburgh, PA but serves clients across the United States and Canada.

The Super Simple Guide to Using and Marketing Through Pinterest - Part Two

Now that you've gotten yourself up and running with a Pinterest account, it's time to put it to use to start collecting ideas, links and pictures. Remember, Pinterest is a powerful online filing system that gives you visual access to the things you might wish to use down the road. Back in part one we talked about setting up some topical boards to sort the "pins" you find. Today we're going to talk about how to find those pins....

The Super Simple Guide to Using and Marketing Through Pinterest - Part One

A few months ago, I would have forgiven you if you hadn't heard of Pinterest. It was like a sneaky, lovable cat. The kind that curls up in your lap and gives you the warm fuzzies while you pet it, but that remains quietly invisible to anyone not already in the know. The past month or so though, it's all begun to change. Pinterest has finally reached it's tipping point and the masses are starting to pour into the site to explore what it has to offer. If you are a marketer, a blogger, or a business owner, it's time...

6 Reasons 2012 is the Perfect Time for Social Media

As we roll into 2012 companies are looking at ways to either boost their social media campaigns, or in some cases, launch them for the first time. One of the big questions they have is whether or not they're too late to the game. While I'm not going to lie and say it's the easiest it's ever been to get in the game, I can say more companies will find it easier to get involved today than they ever have before...



About the Author

Jennifer Cario is the Editor in Chief of Search Engine Guide and the President of SugarSpun Marketing, a boutique social media agency specializing in social media strategy for small to mid size businesses. She is also a well respected trainer and serves as the Social Media Faculty chair for MarketMotive and as an Adjunct Professor for Rutgers University's Mini MBA program. She's based near Pittsburgh, PA but serves clients across the United States and Canada.

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