(If you are new to Pinterest and don't already have an account, make sure to read part one in this series.)

Now that you've gotten youself up and running with a Pinterest account, it's time to put it to use to start collecting ideas, links and pictures. Remember, Pinterest is a powerful online filing system that gives you visual access to the things you might wish to use down the road. Back in part one we talked about setting up some topical boards to sort the "pins" you find. Today we're going to talk about how to find those pins.

Browsing Your Friends' Pins and Repinning

The absolute easiest way to find pins (and the way most people get started) is by looking though the feed produced for you by your friends' activity and "repinning" their pins. A repin is the Pinterest equivalent of a Twitter retweet or a Facebook share. When you log in to Pinterest, your friends' activity feed is the first thing that pops up.

pinterest14.png
You can scroll through these listings to see if anything strikes your fancy. If it does, you have one of two options.

The first is to hover your mouse over it and wait for the Repin, Like and Comment options to pop up. Clicking the like button will add your vote to the mix right there on the page. Clicking the comment button will add a comment window to the bottom of the listing and clicking the Repin button will pop up a screen designed to let you pin the item to your own boards. It's important to note you can also check the Facebook and Twitter boxes in this window to automatically share your pin there as well.

pinterest15.jpgYou can select the category you wish to pin it to from the drop down menu or create a new one right there in the menu. You can also choose to pin it with the existing description, or write your own. Once you've hit submit, the pin will be added to your category and will show up in the streams of users who follow you.

Your other option when you see a pin you are interested in is to click on the image itself. This will take you to the actual pin listing page, which looks like this:

pinterest16.jpgApart from getting a larger picture and a full description plus comments on this page, you also get some interesting information to help you dig deeper with your Pinning habits. At the bottom of the listing, you'll notice three key areas. "Pinned onto the board," "Originally Pinned by," and "Pinned from."

pinterest17.jpgThe first one tells you what board the person who pinned it placed it in. The thinking here is that if you like this pin, you may like the other pins they've collected on that topic. It will also give you some thumbnail snapshots of other pins from that board to check out. Below that, you'll find a link to the person who originally found the post and added it to Pinterest. Again, chances are high you may want to consider following this person as well, since you like the content they added. Finally, the "pinned from" section will give you a full page showing the other pins that have been added from that site.

pinterest18.jpgThis can be an excellent way to find a new site to visit and even more ideas to pin.

Finding Pins by Topic

One of my favorite ways to use Pinterest is to browse the pins being added by all members to specific categories. If you look at the top of the page when you are logged in to Pinterest, you'll notice a link that reads "Everything."

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Click on this link and you'll get a drop down menu that allows you to select a category. Select your category and you'll be taken to a real time feed of the most recent pins added to that category. (There are also links to view the latest video pins, the most popular pins and a breakdown of product pins by price.)

pinterest25.pngThis is one of the things that makes Pinterest such an addictive time killer and that keeps people on the site for so long. In fact, the average time on site for a Pinterest user in the month of November last year was 88 minutes. Making it the third most "sticky" social media site behind Facebook (394 minutes) and Tumblr (141.7 minutes), according to Billboard.

Finding Pins by Searching

The absolute most useful thing about Pinterest, in my opinion, is the search feature. Take a gander at the top left side of the Pinterest home page and you'll spot the search box.

pinterest26.pngType in almost anything you can think of and you'll be treated a vast array of ideas gathered and archived by millions of Pinterest users. It's one of they key features I use when I need a specific answer or idea. Trying to figure out how to create an indoor herb garden for my kitchen? I ask Pinterest:

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Looking for some color palette ideas for a new web site design or for a home decorating project? Yep, you can ask Pinterest.

pinterest28.pngBut it's not just about using the content that is already on the site.

Pinning Content Using the "Pin It" Button

Another common way to pin items to your board is to make use of the "Pin it" social sharing buttons that have started to pop up on web sites across the web. For the most part, this button is still rare, showing up mostly on wedding, recipe and craft related sites, but as more and more Internet users discover the benefits of visual bookmarking, it's beginning to spread.

When you visit a blog post or product page, just look for the red "Pin it" icon that often shows up along side the +1, Like and Tweet buttons at the top or bottom of a post.

pinterest19.png
Clicking the button will launch a pop up window much like the Pin it option within the Pinterest site. Use the drop down menu to select your category, edit the description to something of your choosing and decide whether or not to share to Facebook and Twitter before hitting "Pin it" and sending the image to your board. Pinterest will take care of linking the image to the proper page.

pinterest20.jpg
Pinning Content Using the "Pin It" Bookmarklet

Since so few sites have added Pin it buttons to the mix, most Pinterest users rely on the Pinterest Bookmarklet. To install it, go to the Pinterest Goodies page click on the Pin it button and drag it to your tool bar. This will create a handy little bookmark on your tool bar that you can simply click on any time you are on a page you'd like to pin.

pinterest21.jpgThe nice thing about using the bookmarklet is that it gives you a choice of what image to use for your pin. (The other options select the picture automatically.) Clicking the bookmarklet while on the blog post shown above will take you to a page like this:

pinterest22.pngSimply browse through the images from the page and click the one you'd like to feature. This will launch a pop-up window like the one seen before, allowing you to select a category, add a description and publish it to other social networks.

pinterest23.jpgComing up in Part Three

Ok, so maybe you are sold on the idea of using Pinterest as an image based bookmark solution, but you're asking what it does in terms of marketing. In other words, can you use it to drive traffic to your site? The answer is a definite yes, but hinges on the concept that most traffic campaigns do...high quality original content. We'll talk more about this coming up in part three.







February 3, 2012





Jennifer Cario is the Editor in Chief of Search Engine Guide and the President of SugarSpun Marketing, a boutique social media agency specializing in social media strategy for small to mid size businesses. She is also a well respected trainer and serves as the Social Media Faculty chair for MarketMotive and as an Adjunct Professor for Rutgers University's Mini MBA program. She's based near Pittsburgh, PA but serves clients across the United States and Canada.






Comments(5)

Thanks for posting this is a very detailed guide.

How successful have you been using this form of marketing?

Well, I think I see where this is going. Still, the benefit sell should have come before the how to bits. IMHO, of course ;)

With that said, the same concept (i.e., using a platform like Pinterest) can be applied to Flickr and the like. That is, spread content elsewhere and use it to drive / pull traffic back into your site. I've been recommending Flickr in that way for quite some time now.

Thanks again Jennifer. If nothing else you've inspired me to take a second look at Pinterest.

Very good post. I have been using Pinterest for couple of month for my company. The truth is that almost only thing that matters is the quality and effect of the picture. Very good picture really gets pinned around.

The best part of pinterest is everywhere you browse there is a stunning Picture. This really helps people to find their business related posts or pics. Mostly designers are benefited from pinterest. They get tons of traffic from it by posting some unique and attractive pictures on their dashboard. As we all know pictures are more eye-catcher than content. So its helping every marketer to market on pinterest.

It's amazing how pinterest became one of the sites that you can use for marketing. Last time I remember, it was only for posting and pinning pretty things. I love the feature where you can embed the pin on a website or blog.

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Search Engine Guide > Jennifer Cario > The Super Simple Guide to Using and Marketing Through Pinterest - Part Two