SEO contests are nothing new. Every few months someone pops up with some randomly generated phrase and a pile of prizes so aspiring search engine optimizers can go head to head in a race for top rankings. But when Donna Fontenot (DazzlinDonna) approached me about her latest idea for an SEO contest, I couldn't resist. This time around, Donna has recruited about a dozen search marketers to go head to head in a two-month, live blogged weight loss competition a la' "The Biggest Loser." The cool part? It's all about raising money for charities.
Dubbed SEOs Fight Fat, the contest pits Donna Fontenot, Debra Mastaler, me, Nathania Johnson and Scottie Claiborne against each other on the women's side and Aaron Wall, Jim Boykin, Simon Heseltine, David Wallace, Ben Cook and Jeff Quipp against each other on the men's side.
The goal is to lose the highest percentage of body weight by the end of the two months. Whichever man and woman come out on top will go head to head in a vote. The ultimate winner gets the entire "pot" of pledged donations for the charity of their choice. Long time Search Engine Guide readers won't be surprised to hear I'm playing for the HMBANA milk banks, an organization I got involved with when my daughter Elnora was a baby. I donated 27 gallons of milk to my local bank that first year and have used my hobby site The Lactivist to spread awareness and raise several thousand dollars for the bank here in Ohio.
You can follow along at the site, or subscribe to direct feeds for any of the players. If you'd like to get involved with a pledge, you can do that as well. If you're feeling really generous, you can become a sponsor of the entire site for $2000 or a sponsor of an individual player for $500. These sponsors will have a 125x125 ad displayed either across the site, or on all posts made by their sponsored player. Search Engine Guide reader Mike Dorausch of Planet Chiropractic has generously come on board to sponsor my area of the blog as has Robert for the upcoming Small Business Marketing Unleashed conference. The more the merrier on this one folks, so stop by the site and get involved!
Jennifer Laycock is the Editor of Search Engine Guide, the Social Media Faculty Chair for MarketMotive and offers small business social media strategy & consulting. Jennifer enjoys the challenge of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Though she now prefers to work with small businesses, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children.
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