We spend a lot of time here on Search Engine Guide talking about how to reach your target audience via the web. We talk about search engine marketing, paid search advertising, social media, link building and everything else that's likely to help customers find their way to your web site. What we don't often do is give you a reminder of how to find information yourselves.

Since putting yourself in a searcher's shoes is often the best way to consider how to meet their needs, I thought it might be time for a little reminder.

Thankfully, the good folks at Common Craft just happened to have turned out a great little video explaining how to search the web.

Even if you think you know how to search, it's worth taking a minute or two to watch the video. Sometimes we make search engine optimization so much more difficult than it actually needs to be. Ultimately, it's about understanding what people are looking for and the fairly common sense way that engines try to serve up good results.

So get out there, play with your copy and get descriptive. Then go snag yourself some more links and keep rolling.

October 1, 2008

Jennifer Laycock is the Editor of Search Engine Guide, the Social Media Faculty Chair for MarketMotive and offers small business social media strategy & consulting. Jennifer enjoys the challenge of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Though she now prefers to work with small businesses, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children.


I can't beleive I am the first to leave a comment on that one. Great video, Jennifer. I do have to admit I like plain English:) Everytime I read through your articles i discover things that I did not know before. Same thing happened again: I thought I knew how to search more effectively, but I never knew about "minus" thing for the results with duplicate meaning. Thanks for sharing.

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Search Engine Guide > Jennifer Laycock > A Great Little Tutorial on How to Search