I'm pleased to announce that Anita Campbell, CEO and editor of Small Business Trends will be joining us in Columbus, Ohio this fall to serve as keynote at the second Small Business Marketing Unleashed Conference. If you aren't familiar with Anita, you should be. When it comes to small business, she's one of the most respected sources on the web.
In fact, Anita's job is to be on top of trends that affect small business owners before those small business owners ever even hear about it. Thanks to her background, she's pretty much seen it all. She's worked in technology, finance, marketing, human resources and a few other areas as well. She's been everything from a senior executive to the head of a small business start up. She's also a regular writer for Inc. Magazine, Success Magazine and a variety of other publications.
I've had the pleasure of being a guest on her radio show and have been a long time reader of her blog. We were also pleased to have Anita joining us as an attendee at our first Small Business Marketing Unleashed conference in Houston this past spring. Anita's a fellow Buckeye, (hailing from that city up north called Cleveland) so we thought she'd be a fantastic first keynote.
Marketing Mania: Driving Business without Driving Yourself Crazy
Anita's keynote will focus on one of the key points of learning to market as a small business: balancing running your business with promoting it. Since more than half of our attendees came from true small businesses (less than ten employees) we recognize that many of them are faced with the daily challenge of actually running the company. They don't have marketing departments, they ARE the marketing department.
That can make it tough to keep your focus. How do you decide how much value you're getting from your marketing efforts and where do you draw the line on when blogging should give way to picking a new hire or cutting checks to suppliers? How do you avoid getting caught up in the fun that is Twitter and Linked In and Facebook and maximize your time to get it all done?
Honestly? We don't know the answer. That's why we've asked Anita to come and enlighten us (and of course, you!) She'll help us all gain some perspective on the best ways to maximize our marketing efforts while still leaving yourself time to focus on the things we do best; run our businesses!
Looking forward to hearing Anita as much as we are? Register today to reserve your space at Small Business Marketing Unleashed in Columbus, Ohio on September 22nd and 23rd. Attendance is limited to 100 and spaces are are already being snatched up. Register before August 28th and snag the early-bird price of $750.
Jennifer Laycock is the Editor of Search Engine Guide, the Social Media Faculty Chair for MarketMotive and offers small business social media strategy & consulting. Jennifer enjoys the challenge of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Though she now prefers to work with small businesses, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children.
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