Seattle, Washington based Singingfish announced early this morning that they will begin featuring video content feeds from nearly a dozen new partners. Singingfish powers AOL's video and audio search options with its database of millions of multimedia files. Singingfish already has partnerships with MSNBC, NRP and Reuters.

The new feeds will come from popular web sites including: Atom-Films,, CNN,, Like Television, MarketWatch from Dow Jones & Company, and The One Network. The additional content will add to a growing list of files that cover entertainment, finance, news, heath and sports.

“With the growing amount of video content available freely on the Web, consumers rely daily on our leading Singingfish search platform to discover new and interesting content,” said Karen Howe, Vice President and General Manager of Singingfish. “The different video genres that these partners represent – from entertainment, news and sports to education, films and animation – add even greater depth and variety to our ever-increasing index, helping us to deliver more meaningful and relevant search results.”

Singingfish is one of the oldest multimedia search engines on the Internet and has faced increased competition from search super powers like Google and Yahoo! over the past year. The engine currently handles over 200 million multimedia searches each month, double what they were experiencing at this time last year. With IMS Research reporting that there are now upwards of 150 million world wide broadband subscribers, multimedia search is poised for excellent growth over the next few years.

With search engine marketing continuing to grow at phenomenal rates, finding new ways to increase search inventory is essential for companies that want to maximize profit levels. Embracing multimedia search is one way for engines to draw more searchers and create additional opportunities for advertising growth.

This potential isn't lost on the folks at AOL. “We see huge opportunities for growth in audience, engagement and advertising by making video a powerful and natural part of our content efforts. By building on the foundation of our Singingfish search technology along with our own ever-growing video catalog, AOL will set a standard with a superior multimedia experience,” explained Kevin Conroy, Executive Vice President and Chief Operating Officer of AOL Media Networks.

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June 9, 2005

Jennifer Laycock is the Editor of Search Engine Guide, the Social Media Faculty Chair for MarketMotive and offers small business social media strategy & consulting. Jennifer enjoys the challenge of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Though she now prefers to work with small businesses, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children.

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