Jennifer Laycock

Jennifer Laycock

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The year is coming to a close and it's time for "best of 2007" lists to start popping up in your feed reader. While there are some great ones out there, I wanted to make sure to draw your attention to Evan Carmichael's "Top 50 SEO Posts of the Year." Evan has put together one of the most comprehensive lists of great posts you'll see this year. In fact, he's done it without any writer overlap. That means he's offering up fifty articles from fifty different writers.

To read about the biggest controversy of the year you'll want to start with Matt Cutt's hysteria inducing "How to Report Paid Links" along with responses from writers like Danny Sullivan and myself.

For great "just getting started" articles, try the listings from Kevin Newcomb and Debra Mastaler.

Tired of all the talk about links? Check out the best posts about topics like Google's supplemental index, press releases, Wikipedia and local search.

You'll also find super valuable resource posts from the likes of Andy Beal, Todd Malicoat, Andy Hagans

This list is not for the faint of heart, but is is for the person looking to get a fantastic overview of the changes in the search engine marketing world over the past year. Even better, it's a wonderful way to get exposure to dozens of writers, many of whom you may have never heard of.

So grab your energy-inducing beverage of choice, fire up your browser and prepare to grow the number of search feeds in your RSS reader.


Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

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Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.