Remember back in the day when graduation was all about sitting in a stuffy auditorium while some Ben Stein clone in a robe read off a list of a few hundred (or worse, a few thousand) names? Booooooooooooring. These days, Web 2.0 has kicked it up a bit and made things more interesting. At least that's what the team over at Market Motive is telling me in regards to the upcoming graduation ceremonies for their first class of Master Level Consultants.

I wrote about Market Motive's certification program last month, not long after they announced the program. This month, they're preparing to graduate their first round of students and they're putting an interesting spin on the ceremony.

On Tuesday, January 27th at 12pm EST (9am PT), the Market Motive team will bring together eight students and eleven faculty members to have graduation ceremonies via a live webinar. The faculty members will pepper the students with questions over the course of the event and will then grade the students to determine whether or not they graduate.

The faculty is comprised of a pretty impressive list of marketers including Matt Bailey, Bryan Eisenberg, Todd Malicoat, John Marshall and Avinash Kaushik. I spoke with Michael Stebbins about the event earlier today and he said there will be a few surprise guests popping up with some questions and input as well.

Better yet, attendees will have the chance to get some input on their own sites and will also have a shot at winning some excellent prizes, including an impressive discount on future certification courses.

If you've been thinking about going through a certification course or signing up for some online training, this will be a great chance to listen in on the faculty and to hear from some of the students.

Registration is free, you can sign up online.

January 26, 2009

Jennifer Laycock is the Editor of Search Engine Guide, the Social Media Faculty Chair for MarketMotive and offers small business social media strategy & consulting. Jennifer enjoys the challenge of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Though she now prefers to work with small businesses, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children.


Thanks for sharing Jennifer, these certification prorams look great. I wonder how hands on they are with teaching white hat vs black hat techniques.


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Search Engine Guide > Jennifer Laycock > Check Out Market Motive's Live Graduation Ceremony