Last year brought about quite shake-up to the way many sites were used to building links. Google's decision to take on link buyers left quite a few folks feeling a little paranoid about both seeking links and linking out. With that in mind, Justilien Gaspard tackles the Top 5 SEO and Link Building Challenges for 2008 in a column at Search Engine Watch today.
Justilien lists the five biggest link building challenges for this year as:
1. Webmasters Scared to Link Out
2. Overuse and Abuse of NoFollow Tags
3. Neglected Link Building Destroys Top Rankings
4. Google Paid Links Assault: Collateral Damage
5. Scarcity of Link Building Resources
I'm far more worried about issue one and four than the others. I've already started to see a bigger reluctance to link out on the parts of webmasters and I think it will only get worse as word of Google's paid link crusade starts to spread.
I'm also concerned about how Google may continue to expand their definition of paid links. There's already been some buzz about the possible need to nofollow every link in a sponsored post, even those who point to third parties with no financial interest.
The key to overcoming these obstacles is education and common sense. As much as business owners shouldn't have to hang on Google's every word, it's starting to look like it will be necessary. At least it will for the sites who haven't managed to diversify their traffic sources enough to keep from relying on Google traffic to stay in the red.
If nothing else, all this fuss about linking serves as a good reminder of the need to continue diversifying your traffic sources.
Jennifer Laycock is the Editor of Search Engine Guide, the Social Media Faculty Chair for MarketMotive and offers small business social media strategy & consulting. Jennifer enjoys the challenge of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Though she now prefers to work with small businesses, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children.
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