One of the most common complaints I hear from small businesses who have launched blogs is how difficult it can be to get on the radar. After all, it doesn't matter how great your content is if no one can find it. One of the best ways to build up your reputation in this situation is to leave quality comments on other blogs. Caroline Middlebrook offers up another fantastic post this week discussing this very topic.
In "Do You Have a Blog Commenting Strategy?, Caroline explains the need to sit down and come up with a solid plan for building exposure through blog comments. In fact, Caroline outlines the strategy she used to directly drive 700 visitors and solid RSS growth in the month of October by actively commenting on other industry blogs.
I have several distinct goals when it comes to leaving comments on other peoples blogs. They are:
It's quite amazing that blog commenting can do so much really! But something I noticed was that each of those goals requires a slightly different strategy.
- Grab the attention of the readers
- Grab the attention of the blogger
- Develop my personal brand
- Create some backlinks
Caroline goes on to offer more details on each of these four goals. She offers up some solid bits of advice in each area (be an early commenter, become an active commenter on a new blog, post quality content) designed to help you create your own blog commenting strategy. She also outlines some of the common problems with blog comments (i.e. what if you don't have anything of value to say?) and how she deals with those issues.
It's a very long post, but it's chock full of great information and advice. Caroline makes it clear that any blog commenting strategy needs to be focused around adding good content to the mix, not simply on making lots and lots of posts. For any small business owner looking to break into the blogging world, the advice is sound. While it's easy enough to say "just start commenting on other blogs and you'll get noticed," the truth is it's far more complicated than that.
Caroline lays it out clearly and concisely and offers up a strategy nearly anyone can replicate.
Jennifer Laycock is the Editor of Search Engine Guide, the Social Media Faculty Chair for MarketMotive and offers small business social media strategy & consulting. Jennifer enjoys the challenge of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Though she now prefers to work with small businesses, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children.
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