An arbitration panel recently ruled that Google's challenge of the domain name had no merit. Google filed suit against Richard Wolfe, a New York carpenter who registered the service nearly two years before Google launched its shopping search service named Froogle after Wolfe issued a challenge to Google's trademark application on the term Froogle.

The U.S. Patent and Trademark Office declared in March that was not similar enough to Google to cause confusion and that Wolfe could continue to use the domain name.

More details are available in the story: Of Boobles, Froogles and Googles
July 26, 2004

Jennifer Laycock is the Editor of Search Engine Guide, the Social Media Faculty Chair for MarketMotive and offers small business social media strategy & consulting. Jennifer enjoys the challenge of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Though she now prefers to work with small businesses, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children.

Search Engine Guide > Jennifer Laycock > Google Encounters More Trademark Problems with Froogle Name