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An arbitration panel recently ruled that Google's challenge of the domain name Froogles.com had no merit. Google filed suit against Richard Wolfe, a New York carpenter who registered the service nearly two years before Google launched its shopping search service named Froogle after Wolfe issued a challenge to Google's trademark application on the term Froogle.
The U.S. Patent and Trademark Office declared in March that Froogles.com was not similar enough to Google to cause confusion and that Wolfe could continue to use the domain name.
More details are available in the InternetNews.com story: Of Boobles, Froogles and Googles
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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