In an age of instant media, the idea of knowing who broke a news story is quickly going by the wayside. Exclusives only remain exclusives until the next reporter picks up your story, adds their own insight and republishes it. With sites like Google News working to aggregate news content, it's often the second, third, or even twentieth version of the story that gets the headline.

Peter Kirwan, a former editor of Computing magazine explains it this way. "The issue at this point wasn't exclusivity, but the fact that the media market's barriers to entry suddenly collapsed, resulting in a proliferation of news and what you might call pseudo-news ('let someone else do the hard work, and hire crap hacks')."

The value of the blogosphere and online reporting isn't in question. Stories are still tirelessly researched and reported by individual publishers and mega-media conglomerates alike. The issue boils down to who deserves the credit for breaking new stories online. The recent CBS News document scandal is an excellent example. Though some major outlets have reported that the first articles questioning the documents validity came from the Web Blog environment, many individuals that receive their news from mainstream media outlets have no way of knowing who first broke (or even poked holes in) the story.

Read the full story here: Why Google News signals the death of the online exclusive
September 27, 2004





Jennifer Laycock is the Editor of Search Engine Guide, the Social Media Faculty Chair for MarketMotive and offers small business social media strategy & consulting. Jennifer enjoys the challenge of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Though she now prefers to work with small businesses, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children.







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