If you are a Google AdWords advertiser and rely on Google's conversion feature to help you figure out your campaign budgets, you'll be interested to learn more about some conversion tracking features they put into place last month. John over at PPC Hero has a nice write up on the features and how you can apply them.
John explains:
Conversions can now be segmented as one of the following types:While I'd encourage any business to look toward investing in strong analytics software that can do this type of tracking without giving Google access to your exact conversion rates and online sales flow, this is still an option worth looking at if you're starting out with zero budget.
You can get the full story (including quite a few links to more information) on the new AdWords Conversion Tracking at the Inside AdWords blog.
Thanks for the mention!
I completely agree that you can get all of the same data (and more) from a comprehensive analytics package. But for those just starting out, or as you mentioned - without the financial resources, this is a relatively simple way to track multiple conversion types.
Thanks for this and the link. I shall sit down this evening and review the article as I am one of those that are just starting out without a budget for this and would like to promote my site for a larger part of the web market.
jay
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