If you are a Google AdWords advertiser and rely on Google's conversion feature to help you figure out your campaign budgets, you'll be interested to learn more about some conversion tracking features they put into place last month. John over at PPC Hero has a nice write up on the features and how you can apply them.
John explains:Conversions can now be segmented as one of the following types:
While I'd encourage any business to look toward investing in strong analytics software that can do this type of tracking without giving Google access to your exact conversion rates and online sales flow, this is still an option worth looking at if you're starting out with zero budget.
You can get the full story (including quite a few links to more information) on the new AdWords Conversion Tracking at the Inside AdWords blog.
Jennifer Laycock is the Editor of Search Engine Guide, the Social Media Faculty Chair for MarketMotive and offers small business social media strategy & consulting. Jennifer enjoys the challenge of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Though she now prefers to work with small businesses, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children.
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