If you are a Google AdWords advertiser and rely on Google's conversion feature to help you figure out your campaign budgets, you'll be interested to learn more about some conversion tracking features they put into place last month. John over at PPC Hero has a nice write up on the features and how you can apply them.

John explains:

Conversions can now be segmented as one of the following types:

  • Leads
  • Purchase/Sale
  • Sign-Up
  • Pageview
  • "Other"

Within each conversion type, you can create any number of actions. For example, let's say you are selling neck ties for Father's Day. This is a limited time offer and a very specific sale. So, you would click on "Create a New Action" and select "Purchase/Sale" to choose the right conversion tracking code. Input "Father's Day Neck Ties" as the action name for reporting. To complete the setup, you would then place the tracking code on your purchase thank you page. Once visitors to your site begin buying your Father's Day neck ties, these conversions will show up in AdWords appropriately labeled!

While I'd encourage any business to look toward investing in strong analytics software that can do this type of tracking without giving Google access to your exact conversion rates and online sales flow, this is still an option worth looking at if you're starting out with zero budget.

You can get the full story (including quite a few links to more information) on the new AdWords Conversion Tracking at the Inside AdWords blog.

May 14, 2008

Jennifer Laycock is the Editor of Search Engine Guide, the Social Media Faculty Chair for MarketMotive and offers small business social media strategy & consulting. Jennifer enjoys the challenge of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Though she now prefers to work with small businesses, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children.


Thanks for the mention!

I completely agree that you can get all of the same data (and more) from a comprehensive analytics package. But for those just starting out, or as you mentioned - without the financial resources, this is a relatively simple way to track multiple conversion types.

Thanks for this and the link. I shall sit down this evening and review the article as I am one of those that are just starting out without a budget for this and would like to promote my site for a larger part of the web market.

I have been told that if we implement site tracking, measuring and analysis, it would help us. Is that true and if it is, how would it help us achieve better rankings?

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