|
|
In a deal signed earlier this week, Google announced plans to partner with telephone giant BellSouth to sell Google's paid search ads via BellSouth's RealPages.com local search directories. The deal is the first to allow a third party to resell Google's AdWords ads.
BellSouth has a sales force of over 2,000 individuals working across nine states in the southeast part of the U.S. The deal would see the BellSouth sales force working directly with the local market to sell AdWords leads along with their current small business listings and Web sites. The direct contact with local businesses is seen as a plus by Google which has traditionally gained new advertisers via referrals and online advertising.
"It obviously extends the opportunity for us to penetrate the small business market with Google AdWords and leverage their sales force," explained Sukhinder Singh, general manager of Google Local to DMNews.com.
The move marks a shift in Internet advertising to recognizing the hurdle that small businesses face in using traditional PPC or online advertising. Lack of Web sites, lack of online advertising savvy and fear of unknown marketing outlets has led many small businesses to steer clear of the online marketplace. Localized contact with an already trusted sales force will allow Google to expand their AdWords reach into markets that have previously remained untapped.
October 29, 2004
|
Jennifer Laycock is the Editor of Search Engine Guide, the Social Media Faculty Chair for MarketMotive and offers small business social media strategy & consulting. Jennifer enjoys the challenge of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Though she now prefers to work with small businesses, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children.
Search marketing information for small business owners.
Fetching the best small business news.
A friendly place to share small business ideas and knowledge.
A different kind of small business marketing conference.
The directory of the best small business sites and tools.
Home of our network.
Copyright © 1998 - 2012 K. Clough, Inc. All Rights Reserved. Privacy
FreeFind Site Search Engine - FreeFind adds a "search this site" feature to your website, making your site easier to use. FreeFind also gives you reports showing what your visitors are searching for, enabling you to improve your site. FreeFind's advanced site search engine and automatic site map technology can be added to your website for free.
(Unpaid placement - FreeFind is a Search Engine Guide partner.)