Sean D'Souza at Copyblogger calls them "a few measly words." I like to refer to it as "Thesaurus surfing." Either way, Sean offers up a couple of fantastic examples of how adding a target and some adjectives to your article titles can go a long way toward tightening up your content and enticing readers to click through and follow you along for the literary ride.
What makes Sean's post a little different is that he's not just pushing title changes for the sake of gaining more clickthrus. We're not talking about a link-baitey "here's how to get a bunch of clicks to a random article" type of post. Instead, Sean's aiming to help you understand how putting some serious thought into your article title will also make you put some serious thought into the content. Fleshing out the expectations for your readers will also flesh out your expectations as a writer.
And it's a simple process.
Sean explains:
Let's start off by taking a random topic...
So let's take a topic such as: Why article writing is the key.
But the key to what?
Most writers leave out the core detail. They miss out telling you where the article is going in the first instance. And these writers don't leave out the core detail on purpose.
They just don't realize the importance of the core detail. And the core detail should usually contain what we'd loosely call a target.
A target is simply who or what are we speaking about?
Let's me demonstrate what I mean, by doing a little addition.
So instead of: Why article writing is the key...
We say: Why article writing is the key to getting strategic alliances.
He goes on to give some excellent examples of how adding an adjective to describe the target or goal makes an article title look even more enticing. Sean wraps it up with some powerful advice. (And when I say that I mean: if you weren't already convinced he was right, here's the thing that will do it.)
...as you can plainly see, they're three completely different articles, going in three completely different directions. But when you have a vague headline, it's almost impossible to keep the content of the article focused. When you have a specific headline, it's darned impossible to go off track.
Sometimes, a writer's worst enemy is themselves. We worry about covering every angle instead of realizing we can cover another angle the next time we write. Why put out one average article when you could follow Sean's advice, tighten up your title and turn out three (or more) excellent and highly focused articles?

Hello Jen,
My name is Eddie. i went through and read your blogs about how you created a one month project. I was extremely impressed by your excellent results. Your an a great example to the community and to all out there that feel you need money to make money.
I wanted to ask for some advice from you. I would like to do a similar project and the proceeds are to help my aging father and mother, my daughter, my step daughter and my unborn child coming in September 2008. I lost my business and i am the sole provider for my entire family and the way the economy is doing i can use a bit of help right about now.
I did right a credit repair manual. I got this idea from my previous business where i use to help people with credit fraud and credit restoration.
I know that your advice can provide me with knowledge of how i can start my own project to help feed my family.
Thank you very much, God Bless You.
Sincerely,
Eddie
ezcreditsolutions@inbox.com
Very good article. We like the term "thesaurus surfing". Definitely makes sense!

$100 in Free TLA's!
Increase your traffic and link popularity.
Search Engine Placement
Veteran SEO's, since 1997 StepForth Placement Inc.
Team Skaffe Directory
Free Non-Commercial Website Submission.
Video blogger Sage Lewis keeps you up to date with what's hot in the world of search engine marketing.
| www.flickr.com |
Search Engine Guide Blog | Search Engine Marketing | Internet Search Engines | SEM Resources & Consultants | Newsletters | Advertise | About | Site Map
Search marketing information for small business owners.
Fetching the best small business news.
A friendly place to share small business ideas and knowledge.
A different kind of small business marketing conference.
Home of our network.
Copyright © 1998 - 2008 K. Clough, Inc. All Rights Reserved. Privacy
FreeFind Site Search Engine - FreeFind adds a "search this site" feature to your website, making your site easier to use. FreeFind also gives you reports showing what your visitors are searching for, enabling you to improve your site. FreeFind's advanced site search engine and automatic site map technology can be added to your website for free.
(Unpaid placement - FreeFind is a Search Engine Guide partner.)