UsabilityEffect.com will focus on educating Web site owners about the need for usability testing and analysis of their sites. From testing different interfaces to crafting an environment that encourages certain activities, usability testing can be a valuable investment for online businesses.

"UsabilityEffect.com is my new “database” for usability research, articles, blogs, and sites, and allows people to contact me for help" said Krause of the new project. "I wanted to get more people jazzed about the subject. The Usability Effect is what every web site hopes to achieve.”

Full details are available at UsabilityEffect.com.




Comments



About the Author

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.