will focus on educating Web site owners about the need for usability testing and analysis of their sites. From testing different interfaces to crafting an environment that encourages certain activities, usability testing can be a valuable investment for online businesses.

" is my new “database” for usability research, articles, blogs, and sites, and allows people to contact me for help" said Krause of the new project. "I wanted to get more people jazzed about the subject. The Usability Effect is what every web site hopes to achieve.”

Full details are available at
June 24, 2004

Jennifer Laycock is the Editor of Search Engine Guide, the Social Media Faculty Chair for MarketMotive and offers small business social media strategy & consulting. Jennifer enjoys the challenge of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Though she now prefers to work with small businesses, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children.

Search Engine Guide > Jennifer Laycock > Is SEM Worthless Without Usability Analysis?