One of the most annoying tasks you might face as a web site owner is moving your site to a new host or domain. I've done this a couple of times and am actually going through a site review and revision again as I shift one of my hobby sites to a new domain. Since I've never been a big fan of the "technical stuff" I always appreciate it when a good post goes up explaining how things work. That's exactly what Mike Churchill did on the Key Relevance team blog last week.

Mike walks readers through a DNS move while explaining point by point what needs to happen.

Not familiar with what DNS even means? You might find Mike's review of the term helpful:

The Domain Name System (DNS) is the translation service that converts your domain name (e.g. to the corresponding IP address. When you move hosting companies, it's like changing houses, if you don't set up the Change of Address information correctly, you might have some visitors going to the old address for a while. Proper handling of the changes to DNS records makes this transition time as short as possible.

DNS issues can impact search engine spiders the same way they impact human visitors. If you're about to make a change to your domain, take a quick moment to review this post. It could save you a ton of time and trouble.

October 23, 2008

Jennifer Laycock is the Editor of Search Engine Guide, the Social Media Faculty Chair for MarketMotive and offers small business social media strategy & consulting. Jennifer enjoys the challenge of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Though she now prefers to work with small businesses, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children.

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Search Engine Guide > Jennifer Laycock > Key Relevance Reviews Keeping Your Relevance with a DNS Move