Michael Hiltzik of the LA Times has an interesting article today about Inktomi co-founder Eric Brewer and the rise and fall of his company. Brewer helped found Inktomi while working as a Berkeley computer science professor in 1996 and worked with the company until it was acquired by Yahoo! in 2003.

The article sheds some interesting light on Inktomi's struggle to create business solutions that would generate enough profits to equal the valuation given to them by the stock market. Inktomi fell prey to the same pricing bubble and unreasonable expectations that caused many otherwise viable tech companies to collapse in the late 90's and early 2000.
July 7, 2004

Jennifer Laycock is the Editor of Search Engine Guide, the Social Media Faculty Chair for MarketMotive and offers small business social media strategy & consulting. Jennifer enjoys the challenge of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Though she now prefers to work with small businesses, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children.

Search Engine Guide > Jennifer Laycock > Learning Lessons from the Inktomi Crash