Microsoft Chairman and CEO Steve Ballmer, speaking at the annual Microsoft financial analyst meeting this week made it clear that Microsoft is readying itself to take on Google in the search engine wars.

"There's a lot of Google fascination out there and we share it, and we're going to compete," said Ballmer. "We're going to compete very, very hard."

Yusuf Mehdi, corporate vice president of MSN Information Services and Merchant Platform then showcased new search technology designed to allow users to search the Web and their hard drives by keyword. There was no mention of when the technology would be made public, but Mehdi did imply that there would be a fee for the service.

The full story is available at CRN: Ballmer to Google: 'We Will Compete'
July 29, 2004

Jennifer Laycock is the Editor of Search Engine Guide, the Social Media Faculty Chair for MarketMotive and offers small business social media strategy & consulting. Jennifer enjoys the challenge of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Though she now prefers to work with small businesses, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children.

Search Engine Guide > Jennifer Laycock > Microsoft Issues Challenge to Google