Jennifer Laycock

Jennifer Laycock

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Microsoft Chairman and CEO Steve Ballmer, speaking at the annual Microsoft financial analyst meeting this week made it clear that Microsoft is readying itself to take on Google in the search engine wars.

"There's a lot of Google fascination out there and we share it, and we're going to compete," said Ballmer. "We're going to compete very, very hard."

Yusuf Mehdi, corporate vice president of MSN Information Services and Merchant Platform then showcased new search technology designed to allow users to search the Web and their hard drives by keyword. There was no mention of when the technology would be made public, but Mehdi did imply that there would be a fee for the service.

The full story is available at CRN: Ballmer to Google: 'We Will Compete'




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About the Author

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.