Google Adds Hollywood Flair to Google Video

With media search and video search in particular becoming a hot new property in the search wars, news has been launched this week about a couple new products that show the major search engines are taking video search seriously.

Google announced via a press release yesterday that they were going to be undertaking a joint effort with the Academy of Television Arts & Sciences Foundation to make their Archive of American Television interviews available for free on Google's Video site. The archive includes interviews with notable actors, writers and directors like M*A*S*H's Alan Alda, writer Steven Bochco and producer Dick Wolf.

"We are very excited to be working with Google Video to help us unlock these interviews and make them accessible to students, journalists, researchers and television fans around the world," said Terri Clark, Executive Director of the Television Academy Foundation. "This will be the first time users can watch and search these full uncut interviews online." Clark and Michael Rosen, Executive Producer of the Archive, are working closely with Google on the day-to-day management of the project.

About 240 viewing hours of footage from the archive went live on Google Video yesterday. That accounts for about the first 75 of more than 250 films. While you can search the archives for any of your favorite writers, producers or actors, I've also included a quick list of some of the more popular clips below:

"The Foundation's Archive of American Television is probably the most diverse, complete and fascinating resource of its kind. The stories are told through the eyes of the creative geniuses – in front of and behind the cameras – who shaped and continue to shape television into the most powerful medium in the world," Steve Mosko, Chairman of the Television Academy Foundation, commented. "Google has been fantastic. They learned of our need to make our interviews more accessible and stepped up to make it happen. This relationship is a perfect marriage of irreplaceable content and one of the most powerful delivery systems in the world."

AOL Adds RSS Feeds to Video Search

American Online also announced plans for their own video search feature in a news release issued this morning. Starting today, AOL's Video tab will offer up several new RSS feeds featuring content ranging from humor to sports to video games. The feeds will also be available via AOL media search partner Singingfish™.

"We're thrilled to include these partners in our industry-leading AOL Video Search," said Kevin Conroy, Executive Vice President of AOL Media Networks. "With AOL Video Search, we are providing consumers with a faster, easier way to find the best videos on the Web."

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October 26, 2005

Jennifer Laycock is the Editor of Search Engine Guide, the Social Media Faculty Chair for MarketMotive and offers small business social media strategy & consulting. Jennifer enjoys the challenge of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Though she now prefers to work with small businesses, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children.

Search Engine Guide > Jennifer Laycock > News on the Video Search From Google, AOL