Earlier this week, Debra has a great post about creating viral videos as a way to drive links to you site. Now there's no doubting the power of video (just ask the founders of YouTube) for driving traffic and sparking interest, but I do still hear quite a bit of chatter about how hard it is to create a good viral video. Then I ran across a video this morning that reminded me you just need a sense of humor and a slightly varied take on something you're doing anyway.
I was on YouTube hunting down a particular video that had played at a church I used to attend when I lived in Columbus when I ran across this one.
I noticed the video only has a few hundred views so far. I'd imagine most of them come from people who attend the church or who were searching YouTube for "Vineyard" videos. I'll be interested to see how it spreads now that it's been posted somewhere.
The lesson here? If a church can create a video with viral potential and upload it to a social media site, anyone can do it.
All the team at Vineyard did was take the same old "here's how service runs here" message and creatively update it to represent the slightly different atmosphere of their particular church. And yet...they created something that was both welcoming and entertaining to their target audience and that has the potential to drive links and conversation online.
Jennifer Laycock is the Editor of Search Engine Guide, the Social Media Faculty Chair for MarketMotive and offers small business social media strategy & consulting. Jennifer enjoys the challenge of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Though she now prefers to work with small businesses, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children.
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