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One of my biggest struggle as a writer is finding a way to spin a tale or present an idea that captivates the mind long enough to keep someone reading to the end of my piece. A great way to do this is to captivate the eyes with images. It gives readers a break from all those words and it gives their mind a pleasant distraction that's brief enough to make them happy without getting them off track.

See? See how well that worked? Happy flowers...in a field...making you happy...
Anyway. I've always struggled with finding the right pictures to add to my posts. Flickr is a treasure trove of great photos that are open to fair use via a creative commons license, and iStockPhoto offers pictures at minimal cost, but there's still time and effort involved in finding just the right one.
That's a point Sonia Simone over at CopyBlogger addresses in a great post called "The Lazy Blogger's Guide to Finding Great Post Images."
Sonia writes:
Some images just make people feel good. And associating yourself with feeling good is a smart move if you're trying to persuade. While a steady diet of kittens and rainbows gets cloying, it can be a good move to choose a photo just because it makes you smile.
What's the personality of your blog? Funny? Combative? Compassionate? Goofy? Imagery can set the emotional tone of a single post or for your whole blog.
Lazy Blogger Tip: If you can't find a good, relevant match for your post's main idea, look for an image that conveys the emotional content of your blog as a whole.

Don't underestimate the power of a great image in a blog post. Especially if a lot of your traffic comes from RSS readers. After all, nothing catches the eye among a sea of text-only posts like a really great image.
Flickr photos from ArielMatzuk and RussellBernice.
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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