A round-up of interesting posts, resources and articles from around the web today. From a super comprehensive post on local search tactics to some common sense copywriting advice, find out what stories I thought were interesting enough to share with you today.
June 17, 2008
- Struggling to get a handle on local search? David Mihm has put together one heck of a resource in his Local Search Ranking Factors post. David interviewed 21 local search experts and compiled their responses on his site.
- Karon Thackston shares some words of advice on keyword density and fresh content from Google's Matt Cutts on her Marketing Words Copywriting Blog. Find out just what Google (and SEO's) mean when they say "keep the content on your site fresh. Speaking of copy, Drew McLellan offers up a good reminder over at the Marketing Minute on the need to keep your content focused on your customers, not your company.
- Want to see one big, giant, honkin huge list of search marketing bloggers? Check out the post put together by Donna Fontenot at SEO Scoop.
- Convinced the next generation lives and breathes the Internet? Wrong! Jordan McCullum has a great post over at Marketing Pilgrim today that breaks down a new study on how teenagers use the web. Turns out the average teen spends a little over an hour and a half online each day. Yep, that's it, an hour and a half. Who'd have guessed? Jordan also has a great list of things teen's would "rather" do...most of which include offline interaction with friends.
- When news breaks and your company is even remotely involved...you need to respond online. So goes the message of a Search Insider post by Chrysi Philalithes. In "You Say 'Tomato,' I Say, 'Whole Foods': Use Paid Search To Get Your Message Out!," Philalithes explores how restaurants and grocery chains should have used paid search advertising to reach out to consumers looking for information about the recent tomato salmonella scare.
Jennifer Laycock is the Editor of Search Engine Guide, the Social Media Faculty Chair for MarketMotive and offers small business social media strategy & consulting. Jennifer enjoys the challenge of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Though she now prefers to work with small businesses, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children.