A round-up of interesting posts, resources and articles from around the web today. From a common marketing missteps to the paid search content network to a fantastically creative post on Twitter, find out what stories I thought were interesting enough to share with you today.
June 18, 2008
- I'm a sucker for a good, interactive presentation. I'm an even bigger sucker for one that translates from in-person to online. That's why if you only read one link from today's Puppy's Picks, you should check out Chris Winfield's fantastically creative Twitter presentation from SES Toronto. Chris thought the best way to teach about Twitter was to let Twitter do the talking for him. Very creatively done and very informative.
- Whether it's search marketing, social media marketing or blogging, we all fall prey to marketing miscues now and then. After all, when we're going a million miles at once, it's easy to lose your way. Amber Cadabra has a great pair of posts over at The Brand Box outlining ten common marketing miscues and the steps you need to take to correct them. Read, refocus and remember the value of getting back to the basics.
- I'm always telling small business owners that lack of creativity (not lack of dollars) is the biggest stumbling block to good small business marketing. Yes, you could go read some Seth Godin books to get a reminder of what creativity can create, or you could head over to MarketingProf and read about the creativity driving product development and marketing for TerraCycle. We use "worm poop" on our garden, so I couldn't resist linking this one.
- If you're a small business owner running paid search campaigns, chances are high you've turned off the content network. (Maybe even because someone like me told you too.) While that's generally a good rule, there's something to be said for using the content network if you understand how the system works. That's what Eric Enge tackles today in a column over at Search Engine Land recapping David Szetela's presentation from SMX Advanced. Check out David's suggestion of creating a new campaign and targeting your keywords more closely.
- I don't generally link to random industry news about who is working where and who left what job, but I didn't want to skip mention of the fact Flickr co-founders Caterina Fake and Stewart Butterfield have left the company. I've always admired the way they grew Flickr by handing control over to the community. In fact, I wrote a post on Flickr called "How to Grow a Community by Leaving it Alone last May. You can learn a lot by looking at how Flickr was managed.
Jennifer Laycock is the Editor of Search Engine Guide, the Social Media Faculty Chair for MarketMotive and offers small business social media strategy & consulting. Jennifer enjoys the challenge of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Though she now prefers to work with small businesses, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children.