A round up of what Jennifer thought was worth sharing today. From the latest numbers on how much businesses spend on search marketing each year to the need to dig deep in analytics to simple reminders of why social media matters, Jen offers up half a dozen articles worth your time.

  • CNet's Jim Kerstetter reports that online ad spending will continue to boom, despite the overwhelming buzz of an economy headed south. In fact, online advertising is expected to have increased nearly twenty percent this year to nearly $24 billion. According to Jupiter Research, online ad budgets continue to grow as well, sucking dollars from more traditional offline capmaigns. It will come as no surprise to those in the industry that Search marketing continues to capture the largest portion of those dollars.

  • On the heels of my own article about tapping in to some of the great features of LinkedIn, I've spotted a great tutorial on the service from the folks over at Common Craft.

    (Hat tip to Communication Overtones for spotting this.)

  • Are your analytics suffering from a case of Velleity? (Do you even know what Velleity means?) Matt Bailey whips out his word of the day toilet paper and offers up a great blog post reminding us that wanting dating isn't enough. You have to learn how to look for it and how to use it. Great post for those still trying to justify investing in good analytics.

  • Jake Matthews over at 10e20 offers a nice recap of why Social Media is such an important arena for companies that do business online. It's not just about getting a ton of traffic from StumbleUpon or amassing a list of followers who hang on your every trip to the gym via Twitter. Jake points out eight key benefits social media can bring to your business. Every last one is well worth the cost of admission.

  • Adobe is claiming Flash files will now be "search friendly" because they've developed new technology to "read" the content within Flash files and have released it to the engines. Interesting, but don't get ahead of yourselves. Vanessa Fox has a lengthy post on the topic over at Search Engine Land and there are some good reasons to continue making sure your Flash sites are search friendly.

  • Barry shares some mocked up screen shots of how Yahoo might start integrating Google AdWords ads into the mix once their partnership is firmed up later this summer.

July 1, 2008

Jennifer Laycock is the Editor of Search Engine Guide, the Social Media Faculty Chair for MarketMotive and offers small business social media strategy & consulting. Jennifer enjoys the challenge of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Though she now prefers to work with small businesses, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children.

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Search Engine Guide > Jennifer Laycock > Puppy's Picks for 07/01/08