I scan hundreds of feeds and read dozens of articles each day so you don't have to. From focusing on the keys to a good community to cheap ways to catch a customer's eye, find out which articles I dubbed as must-read for the small business crowd today.
December 1, 2008
- Some things are just meant to go together; peanut butter and chocolate, snow storms and warm fires, sky diving and parachutes. Other things go together sometimes, but do just fine on their own. Still other things can cause disaster if you keep them paired up when they shouldn't be. That's what Andrew Shotland points out in a short and sweet post titled "NoIndex, NoFollow SEO Overkill" over at Local SEO Guide. While these two tags are often paired up, they shouldn't be by default. Check out Andrew's post to see why you might regret mindlessly throwing these tags together.
- In this crazy world of SEM/SEO/SMM and everything else search and social media related, there's a constant buzz about the value of viral. What many fail to realize is the best viral efforts often spring up out of a pre-existing community. It may be an organized community that already exists online, or a loose association of people with a common interest who are tied together via social media tools...either way, community is key. David Armano took a good look at the "Four C's of Community" in a column at Ad Age earlier this month.
- As crazy as it seems, 2008 is already starting to wrap up. That means the team at Yahoo has put together their annual Year in Review. Yodel Anecdotal points out Britney Spears is once again the top search for the year and newcomers like Miley Cyrus and Barak Obama have stormed into the scene.
- LinkedIn is by far one of the best social networking sites around for business professionals. Unfortunately, most of its users aren't taking proper advantage of it. If you signed up for an account ages ago and have done little more than build new connections, you'll want to read an article by Shelia Scarborough in this month's Bulldog Solutions. In it, Shelia talks about making the most of your LinkedIn profile and highlights underused features like Answers, Groups and Recommendations.
- Steve Woodruff is guest blogging at Drew McClellan's The Marketing Minute blog this week and offers up "Five Ways to Gain Notice Without Losing Your Shirt."
Jennifer Laycock is the Editor of Search Engine Guide, the Social Media Faculty Chair for MarketMotive and offers small business social media strategy & consulting. Jennifer enjoys the challenge of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Though she now prefers to work with small businesses, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children.