I scan hundreds of feeds and read dozens of articles each day so you don't have to. From an influx of new search marketing business to a comprehensive guide to non-profit search marketing, find out which articles I dubbed as must-read for the small business crowd today.
December 3, 2008
- I got a chuckle out of Mike Moran's post over at Internet Evolution this week. Mike talks about an influx of calls he's receiving for consulting work and just how easy it's been to "sell" his services lately. It's a trend I'm seeing as well. I've only just reentered the consulting space this winter and I'm noticing the same trends. What's really interesting to me is the number of companies who simply want to stop LOSING customers. (i.e. they're not even looking for gains, just stability.)
- If you are one of those folks who thinks your conversion rate has an impact on the Quality Score of your Google AdWords campaign, you may want to read a post over at The Adventures of PPC Hero today. Amber puts this myth to rest and points to the official word from Google. She goes on to explain how click thru rate does impact your Quality Score and then offers up some tips on increasing it.
- If you've been using Flickr as an SEO tactic, you may want to be on the watch for vanishing accounts. While the Flickr TOS has always spoken out against use of the service for commercial purposes, word is they're finally starting to crack down a little harder. Richard Burckhardt has a post over at Search Engine Journal talking about his own experience with the new crack downs. I still expect businesses who are legitimately adding to the value of the community will be fine, but we'll see how things go.
- Aaron Wall does that thing he does so well and offers up an absolute boat load of great search engine marketing info for non-profits at SEO Book this week. From the basics of optimization and keyword research to social media strategy, public relations and fundraising, Aaron offers up a TON of fantastic content that will put any non-profit in SEO seventh heaven.
Jennifer Laycock is the Editor of Search Engine Guide, the Social Media Faculty Chair for MarketMotive and offers small business social media strategy & consulting. Jennifer enjoys the challenge of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Though she now prefers to work with small businesses, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children.