With SEMPO's first birthday having come and gone, many in the industry are looking to see what direction the organization will head in during its second year. Danny Sullivan, Editor of the popular Search Engine Watch site, had an excellent column earlier this week that explored many of the problems that have plagued SEMPO over the past year. Sullivan also outlined some of the steps being taken by the organization to solve those problems, and even offered a few nuggets of his own advice before announcing that he was stepping down from his position on the SEMPO advisory board.
The column is filled with excellent links to articles, commentary and forum discussions and is well worth the reading time for anyone interested in the future of this professional organization.
Read the full article at Search Engine Watch.
September 10, 2004
Jennifer Laycock is the Editor of Search Engine Guide, the Social Media Faculty Chair for MarketMotive and offers small business social media strategy & consulting. Jennifer enjoys the challenge of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Though she now prefers to work with small businesses, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children.
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