September 10, 2004 Comments
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With SEMPO's first birthday having come and gone, many in the industry are looking to see what direction the organization will head in during its second year. Danny Sullivan, Editor of the popular Search Engine Watch site, had an excellent column earlier this week that explored many of the problems that have plagued SEMPO over the past year. Sullivan also outlined some of the steps being taken by the organization to solve those problems, and even offered a few nuggets of his own advice before announcing that he was stepping down from his position on the SEMPO advisory board.
The column is filled with excellent links to articles, commentary and forum discussions and is well worth the reading time for anyone interested in the future of this professional organization.
Read the full article at Search Engine Watch.
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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