Search Engine Guide Blog

Search as Art?

June 21, 2004 Comments

Jennifer Laycock

Jennifer Laycock

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We've all experienced what happens when you search for a phrase that may have multiple meanings. Hospital staff looking to buy uniforms online may stumble upon a fan site for the TV show "Scrubs," and until recently, a search for "the Who" confused Google.

Building on this theme, two artists from Northwestern University have setup an interactive display that shows the results of image searches generated by randomly selected phrases from the closed caption text of a live news broadcast.

For more information, check out a story in the New York Times: Art Unfolds in a Search for Keywords or view a video clip at the New York Times.

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

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Search Engine Guide > Jennifer Laycock > Search as Art?

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

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