Jennifer Laycock

Jennifer Laycock


We've all experienced what happens when you search for a phrase that may have multiple meanings. Hospital staff looking to buy uniforms online may stumble upon a fan site for the TV show "Scrubs," and until recently, a search for "the Who" confused Google.

Building on this theme, two artists from Northwestern University have setup an interactive display that shows the results of image searches generated by randomly selected phrases from the closed caption text of a live news broadcast.

For more information, check out a story in the New York Times: Art Unfolds in a Search for Keywords or view a video clip at the New York Times.
June 21, 2004

Jennifer Laycock is the Editor of Search Engine Guide, the Social Media Faculty Chair for MarketMotive and offers small business social media strategy & consulting. Jennifer enjoys the challenge of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Though she now prefers to work with small businesses, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children.