Sometimes it's the really simple advice that can have the most impact on how you do business. That's the basis of Tim's advice over at Convert Offline this week. Tim harkens back to his Yellow Pages days and offers up some great suggestions on building a better local search presence. Now some people might find it odd to learn SEO lessons from something as old school as the Yellow Pages, but Tim offers up some good advice on improving your site.

Tim explains that he fell naturally into strong rankings for local search terms simply by implementing some lessons he learned while crafting good Yellow Page ads.

The first site I got to the first of page of results for a specific keyword, I did so, quite by accident. When I designed the site I did so with PPC in mind and I included all the copy points that I knew from years of yellow pages ad design were necessary to motivate a potential buyer to call.

Tim goes on to explain the value of including all of your services, listing your service areas and preparing your content based on what your competitors are presenting.

It's simple, practical advice, but it can go a long way toward improving your rankings. Well worth the read.

May 30, 2008

Jennifer Laycock is the Editor of Search Engine Guide, the Social Media Faculty Chair for MarketMotive and offers small business social media strategy & consulting. Jennifer enjoys the challenge of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Though she now prefers to work with small businesses, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children.


Simply by listing your service address on the site is not enough to rank well locally in the search engines. SE such as Google provide feature to geo target your search location and there are also many factors involved in ranking well locally.

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Search Engine Guide > Jennifer Laycock > Simple Advice, Better Local Search