Jennifer Laycock

Jennifer Laycock

Articles



While we're starting to see a shift toward more and more people understanding and embracing the idea of social media, there are still quite a few folks out there that simply don't get it. That's not to say they don't understand what it is, it's that they don't understand why it's so important and how it can impact their business.

That's where Lee LeFever really delivers with the latest Common Craft video. (If you arne't familiar with Common Craft videos, you should check them out. They do a wonderful job of explaining things simply and quickly using fun and quirky videos.)


Social Media in Plain English from leelefever on Vimeo.

Hat tip to John over at BrandAutopsy on this one.




Comments (1)

There's an old adage in fiction writing: "Show, don't tell."

This does a great job of that.

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About the Author

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.