While we're starting to see a shift toward more and more people understanding and embracing the idea of social media, there are still quite a few folks out there that simply don't get it. That's not to say they don't understand what it is, it's that they don't understand why it's so important and how it can impact their business.

That's where Lee LeFever really delivers with the latest Common Craft video. (If you arne't familiar with Common Craft videos, you should check them out. They do a wonderful job of explaining things simply and quickly using fun and quirky videos.)

Social Media in Plain English from leelefever on Vimeo.

Hat tip to John over at BrandAutopsy on this one.

June 2, 2008

Jennifer Laycock is the Editor of Search Engine Guide, the Social Media Faculty Chair for MarketMotive and offers small business social media strategy & consulting. Jennifer enjoys the challenge of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Though she now prefers to work with small businesses, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children.


There's an old adage in fiction writing: "Show, don't tell."

This does a great job of that.

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Search Engine Guide > Jennifer Laycock > Still Confused by Social Media?