Regular readers of Search Engine Guide probably noticed I've been less than active as an author and Twitter voice this past year. All of that's about to change. Over the next few months you'll all see me getting back into the swing of things here on Search Engine Guide and hopefully back to my chatty self on Twitter and other social media sites.

Returning to My Roots

As of this week, I'm back at Search Engine Guide full time to resume my position as Editor-in-Chief. I'll also be launching my own consulting company so I can continue to work with small businesses and larger corporations to build practical and impactful social media strategies and campaigns.

Regular Search Engine Guide readers know that apart from a false start on a new Facebook series last month, I've been fairly quiet this past year. Those in the industry know my lack of writing was because I'd joined my good friend Matt Bailey as his new Director of Marketing for SiteLogic and simply didn't have the time to develop content. After five years of churning out thousands of words of content a day, I was severely burned out and was itching to get my hands dirty with client work again.

While I've enjoyed and appreciated the opportunity to go back inside an agency, I've missed Search Engine Guide and my readers immensely. As such, after eight months with SiteLogic, I've made the decision to strike out on my own as a social media strategist and consultant to give myself the freedom to spend more time with my children and to once again get back to cranking out the type of content Search Engine Guide readers have come to expect from us.

Want to Hire Me?

jen-pubcon.jpgI'm obviously exploring my options right now, but for those of you who may be interested in working with me, there are several types of services I'll be offering. You'll continue to see me on the speaking circuit at shows like Search Engine Strategies, PubCon and various others. I'm also available for corporate training, local events and speaking at anything else social media, blog or reputation management related. Of course you'll also find me over at Market Motive continuing to crank out training courses and content for their Social Media classes and expert certification. (In fact, their next round of social media certification starts in January, which makes it a great time to get your budget approved and sign up!)

I'll also be accepting a limited number of social media consulting clients. I'd like to keep my load light to allow plenty of time for Search Engine Guide, but this past year has taught me how much I really do enjoy the strategy side of things. While I'm open to working with all types of companies, readers here know that my heart lies with small business. My ideal client is the type that has internal staffing and resources or a willingness to put some time in themselves, but needs guidance, strategy and creative ideas from someone with experience in the industry. Coming along side those types of businesses to help them build their internal processes and learn how to create and manage their own campaigns is what I really enjoy.

As always, you can feel free to get in touch with me about any of these things via email. (I wouldn't complain if you spread the word to friends and associates about my new availability either!)

What Type of Content Are You Looking For?

I've got quite a few content ideas up my sleeve, starting with the Facebook series that I haven't had a chance to finish. I'll also be diving back into social media strategy, a new take on creating a viral marketing campaign, various social media tools and perhaps a new series on blogging. If there are specific topics, tactics or tools you'd love to know more about, leave me a note in the comments and I'll add them to my list of ideas.

Photo Credit:


November 19, 2009





Jennifer Laycock is the Editor of Search Engine Guide, the Social Media Faculty Chair for MarketMotive and offers small business social media strategy & consulting. Jennifer enjoys the challenge of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Though she now prefers to work with small businesses, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children.





Comments(7)

Congrats, Jenn. Being a solo consultant and having more time to spend with family and kids is really where it's at. Not that you'll need it, but good luck. You'll do great. :)

Hey Jennifer - I'm jealous. Your plan sounds awesome - best of luck to you!

Goodluck Jenn you deserve this congrats!

Way to go, Jenn. I know it must have been so boring working with Matt, what with his complete lack of a sense of humour!

Joking aside, I know you're going to be successful, and I wish you all the best in your new adventure. I'm certainly looking forward to more material from you on SEG, and any client will be lucky to work with you.

I'm actually fairly new to SEG but I've read some of your prior articles and like your writing style. I am learning social media marketing as fast as I can and I just want to say thank you for helping me to understand how I can ultimately use it better in my own small business. As a part-time youth leader, I also want to commend you for spending more time with your children. So many kids are desperate for parents to be in their life & it's imperative that we do so for a brighter future for the coming generations. To many kids are being raised by video games and TV shows that model anything but successful ideals to guide our children. Kudos to you on both fronts!

Kory Cochran

Glad to see you back in the saddle here, and your new ventures sound fabulous. Enjoy your new challenges and have fun!

Wishing you great (continued) success!

Choosing between family and career is a tough decision. I am so proud of you that you decided to stay with your family more but at the same you get earnings too. Wish to read more search engine guides from you. Goodluck to your career and family! thanks - Robert

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