I missed a great post last week by Matt McGee, so I'm blogging it now. Titled "Eight Things the Search Industry Can Teach Small Businesses," the post offers up several great examples of how to market yourself online from people in the industry who were simply going about their business. From networking to staying visible to finding your niche, it's a great little set of tips and examples worth reading through.

Matt writes:

Many of the best search marketers own or work for small businesses. They share great advice and articles about SEO, PPC, social media, local search, and more. But these folks also share a lot of great advice for small businesses indirectly — by the things they do in their own businesses. Here are eight pieces of small business advice (in no particular order) from some of my fellow search marketers.

His list of lessons?

  • 1.) It's easier to be found when you make yourself visible.
  • 2.) There's no substitute for hard work.
  • 3.) Blogs can be active business tools.
  • 4.) Networking works.
  • 5.) Don't try to be everything to everyone.
  • 6.) Branding is powerful.
  • 7.) Your name and domain are important.
  • 8.) The personal touch matters.

Check out his full post to get the background.

November 20, 2007

Jennifer Laycock is the Editor of Search Engine Guide, the Social Media Faculty Chair for MarketMotive and offers small business social media strategy & consulting. Jennifer enjoys the challenge of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Though she now prefers to work with small businesses, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children.


Hey Jennifer...looks like your link to 'Eight Things...' is going to the wrong site. I clicked on it and felt an urge to "Swap Diapers"!

ROTFL. Thank you!

Ya know...somewhere out there, a parenting forum is wondering why I sent them to Matt McGee's search marketing blog...


LOL Jennifer, looks like you were reading Matt's post while researching parenting tips ;). Ya have any kids at home? (3 girls here, check http://www.flickr.com/photos/joeteixido/1819374571/).

Anyways, to steer this back to topic, I loved Matt's article, specially the #2 and #5 tips. Thanks for sharing.

Comments closed after 30 days to combat spam.

Search Engine Guide > Jennifer Laycock > The Accidental Lessons of Life in the Search Industry