Elliot explores the basic concepts behind both Google and Yahoo's local search products and outlines a few key reasons why local search isn't likely to pick up speed as quickly as many would like. Elliot also explores projected ad spends for search engine marketing and local search marketing over the next several years.

For the full story, visit ClickZ and read: Why Won't Local Search Carry Its Weight?
August 16, 2004

Jennifer Laycock is the Editor of Search Engine Guide, the Social Media Faculty Chair for MarketMotive and offers small business social media strategy & consulting. Jennifer enjoys the challenge of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Though she now prefers to work with small businesses, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children.

Search Engine Guide > Jennifer Laycock > The Problems with Local Search