August 16, 2004 Comments
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Elliot explores the basic concepts behind both Google and Yahoo's local search products and outlines a few key reasons why local search isn't likely to pick up speed as quickly as many would like. Elliot also explores projected ad spends for search engine marketing and local search marketing over the next several years.
For the full story, visit ClickZ and read: Why Won't Local Search Carry Its Weight?
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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