There are a million and one books and ebooks out there claiming to teach you the secrets of search engine marketing these days. Some are excellent, some are passable and some are downright bad. The best of these books are the short and sweet ones. The books that help you get moving instead of trying to teach you each and every bit of information you could ever care to know about SEO. My friend Matt McGee just launched his ebook this week and at $25, it's an absolute steal.
When Matt sent me out a copy of the ebook a few months back to preview, I only had a chance to skim through it. It's an expanded version of the fantastic blog post he made last summer called "How to SEO Your Site in Less Than 60 Minutes." The original post was one of my favorites last year, and the expanded version he's used for the ebook does an incredible job of fleshing out the points.
I've just finished rereading the book this morning. At 20 pages, it's a pretty quick read. While the book won't take you to the top of the rankings if you're in a competitive industry, it's about the best SEO primer I've come across in terms of helping you learn how to make basic changes to your site. If you're a small business competing in a niche, or a local company looking for a leg up, I can almost promise that following the advice in the book will earn you your money back ten to one hundred times over.
You can buy the book on Matt's site using a credit card or PayPal. Again, it's just $25. That's less than it will cost you to pick up a pizza and a movie this Friday night. Why not plan on peanut butter and jelly and a good hour of reading so the next week, you can pick up some prime rib?
Jennifer Laycock is the Editor of Search Engine Guide, the Social Media Faculty Chair for MarketMotive and offers small business social media strategy & consulting. Jennifer enjoys the challenge of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Though she now prefers to work with small businesses, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children.
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