Debra Mastaler has a great post over at Search Engine Land today that follows up on some questions posed at the Link Building Bootcamp at last week's SMX East conference. Debra fielded questions about both side wide links and the "quick links" that sometimes come with exposure on social media sites like Digg.
She's got some great insight into both.
When it comes to site wide links, she explains why it's important to use them judiciously.
In today's linking landscape, where you place links seems to have as much impact as the keyword anchors they use. That makes it doubly important to find older quality pages within your niche to host links such as site wides. While they are easy to use, site wides have been known to lose their ability to pass link popularity if hosted among large numbers of unrelated links or on crappy pages.
On the topic of Digg, Debra mentioned concerns over the links that show up quickly after a site makes the front page of Digg or other popular social sites. The concern is Google might discount the links because they show up in rapid succession. Debra dispels this rumor by pointing to the editorial value that powers these links and goes on to explain:
The search engines (Google in particular) recognize that value factor and treat the influx of Digg links as they would a regular earned editorial link. For now, I believe the tactic known as link bait is safe and the links they generate are absorbed into the ranking algorithm like any other.
Take a gander at the full article over at Search Engine Land.
Jennifer Laycock is the Editor of Search Engine Guide, the Social Media Faculty Chair for MarketMotive and offers small business social media strategy & consulting. Jennifer enjoys the challenge of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Though she now prefers to work with small businesses, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children.
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