Debra Mastaler has a great post over at Search Engine Land today that follows up on some questions posed at the Link Building Bootcamp at last week's SMX East conference. Debra fielded questions about both side wide links and the "quick links" that sometimes come with exposure on social media sites like Digg.

She's got some great insight into both.

When it comes to site wide links, she explains why it's important to use them judiciously.

In today's linking landscape, where you place links seems to have as much impact as the keyword anchors they use. That makes it doubly important to find older quality pages within your niche to host links such as site wides. While they are easy to use, site wides have been known to lose their ability to pass link popularity if hosted among large numbers of unrelated links or on crappy pages.

On the topic of Digg, Debra mentioned concerns over the links that show up quickly after a site makes the front page of Digg or other popular social sites. The concern is Google might discount the links because they show up in rapid succession. Debra dispels this rumor by pointing to the editorial value that powers these links and goes on to explain:

The search engines (Google in particular) recognize that value factor and treat the influx of Digg links as they would a regular earned editorial link. For now, I believe the tactic known as link bait is safe and the links they generate are absorbed into the ranking algorithm like any other.

Take a gander at the full article over at Search Engine Land.

October 21, 2008

Jennifer Laycock is the Editor of Search Engine Guide, the Social Media Faculty Chair for MarketMotive and offers small business social media strategy & consulting. Jennifer enjoys the challenge of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Though she now prefers to work with small businesses, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children.


I have been following the sites, Google likes. Eg the domains, what appear in Google query. Social media sites are not popular at all. Still, old sites, correctly anchor-linked rock.


I've given up using sitewide links a long time ago. It's weird how people still trying to sell them in webmaster forums ...

Never never use sitewide links. I myself tested this on a blog which ranks in google first page. After sitewide linking from another site, the ranking drops to 30 and over. After I removed the sitewide links from the other site the ranked again in first page. I've yested over a period of 3 months.

If possible use php to select random keywords and links to random pages from site A and put the random link in site B and see over time. This is my next experiment.

Basically, a “Google Bowler” uses the current loop hole in the Google search algorithm (our view) to bowl his competitors out of the Google search engine rankings.

I think it is very interesting that where you have your links is as important as the anchor text. The anchor text used to be the be all end all but clearly Google has updated it's algorithim in order to stay ahead.

John from antivirus 2009 removal

Very useful post for seo and webmasters With the explosion of social media, networking, and bookmarking services, there are a zillion ways to add "Share This Post" functionality to your WordPress-powered sites.
Regards by David James @ Dodge trucks

I see so many top ranking sites that use site wide linking. Are we saying that the links get ignored or do they go against the site ranking?

(But site wides? I urge caution when using since they are associated with paid links. An algorithm, spam reporters and human search reviewers are all looking for ways to devalue links they perceive are paid, don’t make it easy for them to do so. Try to focus on linking tactics that use anchor text to it’s fullest potential and can provide the return you’re looking for...)

this was the one I got and it all make sense, thanks for bringing this up!! it ends all the myth in my mind.

wow. Thank you for the ideas. I'm going to use the legitimate methods describe here while purchasing a massive amount of site wide links for my competitors. All the people above me would be blown away from google, I'd be on the top.

Comments closed after 30 days to combat spam.

Search Engine Guide > Jennifer Laycock > Understanding Site Wide Links and Social Media Links