If you're using the free Google Analytics as your stats solution, you probably already know that AdWords integrates into Google Analytics pretty seamlessly. If you're running campaigns on Yahoo or MSN, it takes a little more effort. Lucky for you, the folks at The Adventures of PPC Hero have created handy primers on how to get things rolling.
You can find their Yahoo tutorial here and their MSN adCenter tutorial here.
For more background on why you should be tracking your campaigns, check out The Number One Rule of PPC and Help Set Your Budget with PPC Calculator.
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